Название как реклама
Proceeding
- Published in:
- 4th International Research and Practical Conference for Pupils «Winter school marathon»
- Author:
- Ivashiova A. E. 1
- Scientific adviser:
- Mashina O. I.1
- Work direction:
- Русский язык
- Rating:
- Article accesses:
- 1572
- Published in:
- eLibrary.ru
1 School №31
- APA
For citation:
Ivashiova A. E. (2017). Название как реклама. Winter school marathon, 205-207. Cheboksary: SCC "Interactive plus", LLC.
- Full text
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Abstract
The article is devoted to the functional analysis of modern shop names and institutions. It is noted an advertizing role of names, allocated the method of their creation.
Keywords
References
- 1. Гиржева Г.Н. Культура речи / Г.Н. Гиржева, В.И. Заика. – Великий Новгород, 2012. – 72 с.
- 2. Кохтев Н.Н. Десять эффектов рекламы // Русская речь. – 1991. – №1.
- 3. Ожегов С.И. Толковый словарь русского языка / С.И. Ожегов, Н.Ю. Шведова. – М., 2003.
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