Annotation: The article is devoted to the investigation of the study of women's festive folk costume. The accuracy of the exhibit of the school museum is reviewed. Its specific value in the museum exposition is emphasized.
The article is devoted to the functional analysis of modern shop names and institutions. It is noted an advertizing role of names, allocated the method of their creation.
Annotation: The semantic role of phraseology and sustainable comparison in the text of the artwork is analyzed in the article. The attention to the function of the phraseological unit as a key unit in the text is drawn.
