Chernopyatov Aleksandr Mikhailovich

Place of work

Organization:
BI of HE "Surgut State Pedagogical University"
Degree:
candidate of economic sciences

Author's articles(1)

Application and development of "Marketing" discipline in education at the present stage

26.09.2016

Annotation

the author discusses the aspects of marketing development in the country, its evolution and transformation. Marketing as a science appeared in the Russian Federation after the transition state structure from a centralized to a market system. The very novelty of the subject, and especially a large flow of information, marketing in education very often leads even the experts are stumped, not to mention those who only starts to study this discipline. The challenge now facing us is to convey more detailed information and at the same time in reasonable form.
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