List of publications on a keyword: «public relations»

In the present study the institution of complicity is considered, namely, the authors focus on the mastermind as one of the components of complicity. This type of complicity today has, from the point of view of the scientific community, quite a large number of debatable questions about its establishment as the “person behind the crime” and bringing it to criminal responsibility. Authors have tried to disclose the existing dispute and, accordingly, to offer a solution to the present controversial issues in the legal presentation of the national legislation. These judgments in scientific research could find a more effective incrimination of the positions proposed by the authors in practice.

The relevance of the study is explained by the high demand for advertising and public relations specialists in the Russian labor market. The article was prepared using the following methods: analysis of the labor market for the demand for specialists in advertising and public relations, pedagogical observation and generalization of the experience of training specialists in advertising and public relations in universities. The necessity of modernizing the professional training of specialists in advertising and public relations and the formation of the legal competence of specialists in advertising and public relations based on the results of the study is emphasized.

Статья посвящена направлениям PR-деятельности в современных энергетических компаниях. В энергетической отрасли должна быть направлена на создание и поддержание позитивного имиджа и деловой репутации предприятия. В данной работе определены основные направления PR в энергетической отрасли.

It is shown that the development of scientific and inventive activity at the university gives positive results, characterized by the applied research orientation, the growth of publication activity, the formation of new objects of intellectual property.

According to the author in the scientific literature there are many opinions about the nature of social partnership nowadays. Some are reduced to the view that this concept is more about the relationship of employer and employee. Others believe that the social partnership also covers state agencies. Still others say that it is the concept of a political rather than social. The article analyzes the different views about the nature of social partnership, generalized approaches to the content of the concept.

The paper summarizes the problem of the use of integrated marketing communications in agriculture, assessed the development of the Russian advertising market, the marketing activities of the agricultural sector in the region.

The article reveals the importance of communication with the public in the implementation of human rights and the ideals of mankind; characterized by the specificity of public relations in the information culture of belief; PR functions are explained on the criterion of optimization of activity of social interactions on the basis of cultural ideals.

The following article describes the peculiarities of communicative activity in education control domain. Aims, key principals and forms of communication performing are formulated within the framework of the article. The auther presents the role of structures executing public relation tasks.

В данной работе рассмотрено участие Public Relations (PR) и Government Relations (GR) в системе государственного управления, выявлены основные методы PR и GR деятельности в системе государственного управления, а также указаны основные аспекты ее влияния.

The article considers the modern approaches to the problem of interaction of the educational organization with the public of the locality where it is located. Analyzed the history of public relations, defines the basic forms and methods of organization of this work in educational settings.

В данной статье раскрыта сущность деятельности в сфере GR, особенности ее развития в странах с развитой рыночной экономикой. Авторами дается оценка возможностей использования инструментов GR в российской практике.

Статья затрагивает актуальность и эффективность стимулирования сбыта как одного из способов продвижения регионального туристского продукта. Раскрывается вопрос о необходимости включения этого вспомогательного к рекламе и PR коммуникационного элемента в целостную систему маркетинговой стратегии туристского предприятия.