the subject of the paper is the internet newspaper. Being based on a printed newspaper, an internet newspaper is viewed as hybrid, which means that it combines traditional parameters of the prototype and means of information organization and presentation peculiar for the Internet. Among them there are special graphic issuance of text, multimedia features, hypertextuality, a multilayered construction and interactivity.
the article is devoted to viewing the role of direct quotation in evaluation of a politician. By quoting political leaders, journalists can exactly report one’s words and thus create the effect of impartiality and authenticity of the information presented in an article. Also, quoting allows expressing opinion overtly or covertly, that is renders evaluation.
статья посвящена рассмотрению имиджа как коммуникативно-когнитивного конструкта, целенаправленно сформированного и тиражируемого СМИ. Рассматриваются сложившиеся определения имиджа и сопоставляются понятия «имидж», «образ», «стереотип».
