List of publications on a keyword: «advertising»
Филология и лингвистика (русская литература, фольклористика, журналистика, языкознание, прикладная лингвистика и др)
Liaisan V. Mambetova
Sterlitamak Branch of FSBEI of HE "Bashkir State University" , Башкортостан Респ
«Строение политических текстов в башкирском языке»
The article analyzes the political texts in the Bashkir language . The political texts used foreign words , terms , professional word. We also explored ways and means of communication for proposals in political texts .
Экономика
МБОУ «СОШ №8» , Крым Респ
Elena R. Kotliar , candidate of art criticism
SBEIHE RC "Crimean Engineering and Pedagogical University" , Крым Респ
««Окна РОСТА» В. Маяковского как один из первых примеров социальной рекламы в России»
The article describes the types and purposes of advertising, its causes, its pros and cons. Emphasis is placed on social advertising. Posters are considered "Windows ROSTA" V. Mayakovsky is one of the first forms of social advertising in Russia.
Экономика труда и управление персоналом
Sergei I. Moroz , bachelor , студент
Leonid E. Popok , candidate of economic sciences
FSBEI of HE "Kuban State Agrarian University named after I.T. Trubilin" , Краснодарский край
«Ensuring the Competitiveness in the Advertising Industry by Means of Strategic Management»
The article offers a detailed justification for the need for timely determination and formation of strategic management of the organizations' operational activities in the field of advertising services. This approach allows you to organize an effective advertising process, determine acceptable options for strategic planning of activities.