List of publications on a keyword: «advertising»
Менеджмент и его разновидности, диверсификация, маркетинг, ценообразование
FGAOU VO "Dal'nevostochnyi federal'nyi universitet" , Приморский край
Elena B. Kmet , candidate of economic sciences
FSBEI of HPE "Vladivostok State University of Economics and Service" , Приморский край
«Анализ рекламной индустрии Китая в Интернете»
The article presents a general description of the advertising industry in China, describes the features and trends of development of its advertising market. Particular attention is paid to the advantages of online advertising and the prospects for mobile advertising,
Наука и инновации в современном мире и изменения социальных ценностей
Naberezhnye Chelny Institute (branch) of FSAEI of HE "Kazan (Privolzhskiy) Federal University" , Татарстан Респ
«Искусствоведческий анализ рекламной продукции»
This article describes the way of art and print advertising interaction; illustrations give an idea about the different ways they work. The proposed analysis allows to reveal quality and efficiency of product advertising from the perspective of art.
Филология и лингвистика (русская литература, фольклористика, журналистика, языкознание, прикладная лингвистика и др)
Liaisan V. Mambetova
Sterlitamakskii filial FGBOU VO "Bashkirskii gosudarstvennyi universitet" , Башкортостан Респ
«Строение политических текстов в башкирском языке»
The article analyzes the political texts in the Bashkir language . The political texts used foreign words , terms , professional word. We also explored ways and means of communication for proposals in political texts .
Экономика
МБОУ «СОШ №8» , Крым Респ
Elena R. Kotliar , candidate of art criticism
GBOUVO RK "Krymskii inzhenerno-pedagogicheskii universitet im. Fevzi Iakubova" , Крым Респ
««Окна РОСТА» В. Маяковского как один из первых примеров социальной рекламы в России»
The article describes the types and purposes of advertising, its causes, its pros and cons. Emphasis is placed on social advertising. Posters are considered "Windows ROSTA" V. Mayakovsky is one of the first forms of social advertising in Russia.
Экономика труда и управление персоналом
Sergei I. Moroz , bachelor , студент
Leonid E. Popok , candidate of economic sciences
FSBEI of HE "Kuban State Agrarian University named after I.T. Trubilin" , Краснодарский край
«Ensuring the Competitiveness in the Advertising Industry by Means of Strategic Management»
The article offers a detailed justification for the need for timely determination and formation of strategic management of the organizations' operational activities in the field of advertising services. This approach allows you to organize an effective advertising process, determine acceptable options for strategic planning of activities.