List of publications on a keyword: «advertising»


Экономика

Publication date: 18.06.2024
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Oleg N. Zaitsev , candidate of military sciences
FSBEI of HE "Moscow State Linguistic University" , Москва г

«Primenenie iskusstvennogo intellekta dlia povysheniia effektivnosti reklamnykh kommunikatsii»

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This paper investigates how artificial intelligence (AI) technologies are used in improving the advertising communications effectiveness. The authors analyze how the use of AI can affect the advertising campaign effectiveness, and also consider the potential application of AI in the global advertising market. The object of the study is advertising communications of commercial enterprises. The subject is using AI in advertising communications. This article attempts to identify and characterize the directions of using artificial intelligence in advertising communications to improve their effectiveness. To achieve this goal, the following tasks are supposed to be solved: to identify opportunities to improve the effectiveness of targeting using AI; to consider the AI use to create unique advertising content (generation of texts, images and video content); to identify opportunities to analyze large amounts of data on the behavior and preferences of the target audience, its segmentation and, accordingly, the creation of personalized advertising messages; to consider the possibilities of providing personalized support for communications with customers using AI in advertising communications. As a result of the study, the authors offer a definition and characteristics of the main directions for using artificial intelligence in advertising communications.

Психология

Publication date: 31.07.2020
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Pavel E. Khailov , master's degree student
FSBEI of HE “The Russian Presidential Academy of National Economy and Public Administration” , Москва г

«Psychological Conditions for Effective Advertising»

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The article is devoted to the analysis of advertising and its impact on consumer behavior and choices. A justification of such processes from a psychological point of view is given. Psychological methods and criteria for evaluating the effectiveness of advertising are also considered. An example of a specific advertising case is presented and analyzed. Several key conditions for effective advertising are identified.

Экономика

Publication date: 14.04.2020
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Oksana I. Radina , doctor of economic sciences, professor , professor
Novoshakhtinsk Branch of FSAEI of HE "Southern Federal University" , Ростовская обл
Sergei L. Vasenev , candidate of economic sciences
Institute of Service and Entrepreneurship (a branch of) FSFEI of HE "Don State Technical University" , Ростовская обл
Daria I. Poverennaia , student
Novoshakhtinsk Branch of FSAEI of HE "Southern Federal University" , Ростовская обл

«Social Networks as an Innovative Technology for Positioning in the Beauty Industry»

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The purpose of this article is to identify the existing trends in the advertising of beauty salons in social networks, to substantiate the importance of using social networks as a technology for positioning the beauty industry and its services, as well as to develop the idea of developing a social network designed to offer and promote beauty salon services online. The methods of using social networks are analyzed, such as targeting an audience, designing an account page, publishing content, attracting users of social networks, and launching commercial advertising.

Педагогика

Publication date: 18.06.2020
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Nataliia O. Kuznetsova , degree-seeking student
FSBEI HE "Samara National Research University named after academician S.P. Korolev" , Самарская обл

«Professional training of specialists in advertising and public relations (in the labor market example of the Samara region)»

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The relevance of the study is explained by the high demand for advertising and public relations specialists in the Russian labor market. The article was prepared using the following methods: analysis of the labor market for the demand for specialists in advertising and public relations, pedagogical observation and generalization of the experience of training specialists in advertising and public relations in universities. The necessity of modernizing the professional training of specialists in advertising and public relations and the formation of the legal competence of specialists in advertising and public relations based on the results of the study is emphasized.

Культурология и искусствоведение

Publication date: 02.06.2020
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Marina M. Novikova , Honorary worker of higher professional education of the Russian Federation, candidate of culturology , associate professor
FSBEI of HE "Nizhnevartovsk State University" , Ханты-Мансийский Автономный округ - Югра АО

«Type Graphics in Commercial Advertising Design: Graphic and Stylistic Interpretations»

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Abstract: the article is devoted to font graphics as a complex, historically developed system that is a tool for verbal communication; its role and place in advertising design.

Технические науки

Publication date: 19.12.2019
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Altai O. Tekeli
Ramazan M. Magomedov , candidate of pedagogic sciences
FSFEI of HE "Financial University under the Government of the Russian Federation" , Москва г

«Development of Mobile Advertising in Russia»

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In this paper, key features of the mobile advertising market are considered. Prospects for the development of the mobile advertising market in Russia are defined.

Economics

Publication date: 05.07.2019
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J. Begimkulov , student
Barno U. Bekmukhumedova , degree-seeking student , senior teacher
Gulistan State University , Uzbekistan

«Advertising on the Internet as a marketing tool in the field of interaction between customers and sellers»

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In this article the author outlines that in the age of information technologies, the sphere of interaction between customers and sellers has moved to the Internet. Every day 5 billion people on the planet enter the network. In this regard, in recent years, advertising on the Internet has become increasingly popular. The author of the article points out various types of advertising. The author comes to a conclusion that modern business structures and private entrepreneurs actively use social networks to promote their products and services, because social networks are an ideal advertising platform.

Технические науки

Publication date: 03.04.2019
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Dmitrii I. Ovcharenko
Denis S. Shchavlinskii
FSFEI of HE "Admiral Makarov State University of See and River Fleet” , Санкт-Петербург г

«Прогнозирование киберспорта в РФ 2019-2021 гг»

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The article discusses the prospects for the development of eSports in the Russian Federation, growth trends. The authors also provide indicators of different countries and their target audience, based on a comparative analysis of the main characteristics.

Социологические науки

Publication date: 13.04.2018
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Divin Inamakhoro , bachelor , магистрант кафедры журналистики и связей с общественностью
Vitalii I. Petrishche , candidate of economic sciences, associate professor , доцент
FSFEI of HE "I.S. Turgenev Orel State University" , Орловская обл

«The factor of social advertising in the formation of a healthy lifestyle of the population of the Republic of Burundi»

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The article analyzes the types and features of social advertising on the valeological theme in the Republic of Burundi

Экономические науки

Publication date: 13.04.2018
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Floriber Vuganeza , bachelor , магистрант
Vitalii I. Petrishche , candidate of economic sciences, associate professor , доцент
FSFEI of HE "I.S. Turgenev Orel State University" , Орловская обл

«in the article the analysis of advertising and information space by means of outdoor advertising in the Republic of Burundi»

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In the article the analysis of advertising and information space by means of outdoor advertising in the Republic of Burundi

[08.00.00] Экономические науки

Publication date: 17.05.2018
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Marina V. Buzulutskaia , candidate of economic sciences, candidate of economic sciences, associate professor
Russian University of Transport , Москва г

«Marketing models of the impact on the consumer»

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The author of the article notes that the process of influence on consumers can be identified in three marketing models. For each of these models, you can select those elements of the complex that are associated with the description of the user profile in fact and taking into account his preferences.

Экономика (экономическая теория, финансы, бухгалтерский учет, статистика и др.)

Publication date: 23.06.2017
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Dmitrii S. Shatokhin
Maksim K. Dankov
FSBEI of HE "Plekhanov Russian University of Economics" , Москва г

«Internet advertising and promotion of B2B projects»

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Internet advertising in Russia has been developing rapidly in past 5–10 years. The most active in advertising are the companies that produce and sell goods to the end user. This article explores if there is a need to promote B2B projects online.

Социология (гендерная социология, экосоциология и др.)

Publication date: 09.11.2017
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Angelina V. Shumilina
FSFEI of HE "Yuri Gagarin State Technical University of Saratov" , Саратовская обл
Lev S. Yakovlev , doctor of sociological sciences
Volga Region Institute of Management named after P.A. Stolypin (branch) of FSBEI of HE “The Russian Presidential Academy of National Economy and Public Administration” , Саратовская обл

«Концептуализация проектирования образов социальной рекламы»

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The perspective of using technologies for designing images of commercial advertising is considered in social advertising. Widely used in the promotion of products of well-known brands of animation characters allows you to emphasize the semantic aspects of the advertising message associated with the universal characteristics of objects. This approach may well be shifted to the field of social advertising, in many cases carrying out the representation of universal values.

Экономика

Publication date: 20.02.2017
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Yana Y. Chireeva
Aleksandr A. Isaev , doctor of economic sciences
FSBEI of HPE "Vladivostok State University of Economics and Service" , Приморский край

«The assessment of competitiveness of advertising company (the example of LLC “Madzhenta”, Vladivostok)»

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The article presents the results of competitiveness analysis of LLC “Madzhenta” advertising company and its main competitors. The authors have assessed essential indicators of the company and its main rivals.

Менеджмент и его разновидности, диверсификация, маркетинг, ценообразование

Publication date: 22.12.2016
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Liudmila V. Volkova
Калужский филиал ФГБОУ ВО «Российский государственный аграрный университет – МСХА им. К.А. Тимирязева» , Калужская обл

«Использование интегрированных маркетинговых коммуникаций в АПК»

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The paper summarizes the problem of the use of integrated marketing communications in agriculture, assessed the development of the Russian advertising market, the marketing activities of the agricultural sector in the region.

Экономические науки

Publication date: 23.05.2016
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Fiodor V. Chizh , студент
Olesia N. Shapovalova
NAN PEI of HE "Academy of Marketing and Social Technologies - IMSIT" , Краснодарский край

«Формирование имиджа регионов России: проблемы и перспективы»

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In this work, the problems of forming the image of the regions of Russia at the present stage of their development are considered.

Филологические науки

Publication date: 26.04.2016
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Andrei A. Marchenkov
FSAEI of HE "M.K. Ammosov North-Eastern Federal University" , Саха /Якутия/ Респ

«Рекламные стратегии образовательного дискурса»

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In this article the advertising strategies research is proposed based on the websites of Faculty of Languages and Literatures of LMU Munich and Faculty of Modern and Medieval Languages of the University of Cambridge. Analysis of the data revealed the advertising strategies used within the educational discourse in order to attract prospective students.

Экономика

Publication date: 06.09.2016
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Diana K. Okhlopkova , candidate of pedagogic sciences
Institute of Language and Culture of the North-East nations of the Russian Federation FSAEI of HE "North-Eastern Federal University named after M.K. Ammosov , Саха /Якутия/ Респ
Anastasia D. Ambrosyevna
FSAEI of HE "M.K. Ammosov North-Eastern Federal University" , Саха /Якутия/ Респ

«Advertising activity of the travel company "Nadezhda", Yakutsk»

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The article presents an analysis of advertising activity of the travel company "Nadezhda", acting in Yakutsk, the Republic of Sakha (Yakutia). The author shows the data of the sociological survey.

Publication date: 28.07.2016
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Elena M. Timofeeva
ANEI of HE "International Institute of computer tecnologies" , Воронежская обл

«Ways to the insurer value»

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For the insurant the insurer's value lies not only in the property interest of the latter. It is important to convert the property interest into the insurance interest, and in this case the insurer should surplus funds to cover it. The aim of the study is to examine the russian insurants communications. Based on the official analytical data of CJSC Media-Information Group "Strakhovanie segodnya" (MIG), the Research Group ZIRCON, the author analyzed the change of opinions concerning the insurance marketing communications development.

Технические науки

Publication date: 04.05.2016
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Aleksandr V. Lebedev
Stefan I. Stefanov , candidate of engineering sciences
FSAEI of HE «Peoples’ Friendship University of Russia» , Москва г

«Evolvement of package, its design and augmented reality»

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Every product will be wrapped, transferred and then delivered to the points of sale for as long as the market exists. In order to accomplish these tasks, we must develop a plan, which includes the design of the package and using modern advertising technologies.

Экономика

Publication date: 06.05.2016
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Kirill A. Platonov
Irina Y. Glinskaya , doctor of political sciences
FSAEI of HE «Peoples’ Friendship University of Russia» , Москва г

«Peculiarities of conducting an advertising campaign of a commercial bank»

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The article outlines special characteristics of banking advertising. It describes the main types of banking advertising as well as the main types of banking products and services. What is more, the authors discovered the peculiarities of advertising budgeting of a commercial bank, analyzes different methods of determining the advertising budget and controlling the work of an advertising department of a commercial bank.

Экономические науки

Publication date: 16.01.2016
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Dmitrii G. Oleinikov
FGBOU VO "Sankt-Peterburgskii gosudarstvennyi ekonomicheskii universitet" , Санкт-Петербург г

«Социальные медиа как эффективная среда для продвижения»

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В данной статье автором раскрывается понятие «социальные медиа», проанализированы рекламно-коммуникационные технологии в социальных медиа и выявлены тренды.

Социология

Publication date: 16.03.2016
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Olga V. Pastyuk , candidate of pedagogic sciences
FSBEI of HE "North-Eastern Federal University", Magadan , Магаданская обл

«ORGANIZATION OF PUBLIC RELATIONS IN EDUCATIONAL ORGANIZATIONS OF RUSSIA»

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The article considers the modern approaches to the problem of interaction of the educational organization with the public of the locality where it is located. Analyzed the history of public relations, defines the basic forms and methods of organization of this work in educational settings.

Менеджмент и его разновидности, диверсификация, маркетинг, ценообразование

Publication date: 29.06.2016
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Vsevolod S. Moiseev
Maksim V. Pynko
Elena B. Kmet , candidate of economic sciences
FSBEI of HPE "Vladivostok State University of Economics and Service" , Приморский край

«Обзор российского рынка digital рекламы»

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Nowadays Digital advertising has the highest rate of growth in the global advertising market. Modern advertisers every year more and more attention to interactive advertising. This article describes the main types of Digital advertising, digital advertising market in Russia condition in 2014-2015, identified the main trends in the market and propose actions promoting the International Department of Marketing and Trade VSUES.

Publication date: 14.01.2016
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Iue Tsai
FSAEI of HE "Far Eastern Federal University" , Приморский край
Elena B. Kmet , candidate of economic sciences
FSBEI of HPE "Vladivostok State University of Economics and Service" , Приморский край

«Анализ рекламной индустрии Китая в Интернете»

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The article presents a general description of the advertising industry in China, describes the features and trends of development of its advertising market. Particular attention is paid to the advantages of online advertising and the prospects for mobile advertising,