List of publications on a keyword: «mark»

Internet advertising systems and internet statistics data usage in MIS (Marketing Information Systems) and MDSS (Marketing Decision Support System)

The computer program to predict the market value of residential real estate of the city Perm are developed. The program is based on a neural network trained on the results of the information resources available on the estate. After excluding emissions associated with false information, the average relative error of the results of the neural network prediction was 1.03%. The valuing the input parameters was performed using a neural network model.

The article describes the main problems encountered in organizing and conducting sociological and marketing researches in modern companies, and also describes the prospects of development of sociological support organizations

The work considers the forms of vocational guidance, to facilitate the choice of future profession and analysis of results of diagnostics of students of secondary schools of Krasnoyarsk.

This article discusses the methodological foundations of marketing research of the Russian flower market. The basic features of marketing research in the market of flowers.

The article investigates the theory of unemployment. It describes the actuality of problems investigation of unemployment theory in modern society. The authors define the creators and followers of the theory, reveal general thoughts and provisions of the theory and find out the main changes between unemployment theories.

In this paper, digital economy in modern society is considered. Essential features of a new type of economy, opportunities and negative consequences are defined.

Consumers are increasingly concerned about is not the value of the goods or services, and kachestvo.Predstavit a modern world without certification rather slozhno.Problemoy voluntary certification is the recognition of certificates, as well as the shortcomings of the legal framework, directly or indirectly related to voluntary conformity assessment . We used theoretical methods issledovaniya.Na the basis of this work identified the causes of difficulties and problems.

В статье исследуются современные условия конкуренции на международных рынках. Раскрываются особенности конкуренции международных компаний в глобальной экономике. Выстраивается стратегия обеспечения конкурентных преимуществ на основе бизнес-портфеля компании.

In today's world, creating a successful business requires not only quality goods or services, but also a unique company image. The key element of marketing strategy – branding – is used to create it. Digital branding is becoming increasingly important in the use of digital communication channels to strengthen the brand, it is aimed at creating a positive impression of the brand in the online space, attracting the audience and increasing recognition. This article analyzes information sources on the topic under study and uses the example of the Golden Apple company to consider the tools and ways to achieve the goal with the help of digital branding: it highlights cases of interaction with other companies to implement and upgrade various digital components, and presents the financial results of the organization in recent years, indicating the successful functioning of the applied branding tools and, as a consequence, the competitiveness of the company.