List of publications on a keyword: «mark»

Every day more and more new companies emerge in the market, which try to compete with other firms in a similar sector, or take their own new niche. The goal of any company is to make profit and each of them does it their own way. In the already established market, it is not so easy to get a stake, but when there is no specific segment of the market, the company has to form it individually. This task requires sound decisions from owners and management.

The definitions of enterprise competitiveness are analyzed in the article. Factors defining it are revealed. For defining the ways of enterprise competitive growth SWOT-analysis was held in terms of the leader food and beverage company in Russia. All possible solutions for the effective enterprise are given.

The article deals with the organization of the market of container transportation by rail and water transport. The authors came to the conclusion that due to the excessive supply of transportation capacities, which will remain a fundamental problem of the world container market at least until 2019, negative dynamics of sea freight rates will be monitored.

Small and medium enterprises (SMEs) are the key to sustainable economic development and solution to a number of social issues in many regions. Almost all enterprises in the Organization for Economic Cooperation and Development`s regions (further OECD) belong to the category of small or medium, and they generate about 60% of the general employment and from 50% up to 60% of added value on average. Access to various funding mechanisms is the major prerequisite for development and creation of small and medium enterprises.

The article examines the current state of the international road transport market and its features in the Russian Federation. The concept of international road transport of goods is given and their main advantages before choosing other modes of transport are listed. The main problems of international road transport of goods at the present stage are analyzed and possible ways of their solution are given. In particular, the functional-informational model of the international trading company and its advantages are considered.

The article presents the rationale for marketing technologies choice to create a favorable image of the territory, taking into account the interests of consumers. Evaluation of marketing technologies influence on consumer behavior was carried out on the basis of correlation-regression analysis of indicators of perceived intensity of using specific marketing tools and technologies, and indicators characterizing territorial image, territorial product quality, resident consumers' satisfaction with territorial product, territorial product attractiveness for non-resident consumers, and consumers' loyalty to the territory. At each stage of favorable territorial image forming process based on marketing technologies, some marketing tools and technologies may be planned together for some consumer groups. The study revealed the possibility of involving consumers in the joint creation of value and formation of a favorable territorial image, which in turn will help to prevent and resolve conflicts of their interests, increase their satisfaction with the territorial product and their loyalty to the territory.

The author of the article notes that the process of influence on consumers can be identified in three marketing models. For each of these models, you can select those elements of the complex that are associated with the description of the user profile in fact and taking into account his preferences.

The article shows the dynamics of the development of the mortgage lending market in Russia, its trends and possible prospects, and also based on key parameters (interest rates of mortgage loans and the key rate of the Bank of Russia), the population's demand for secondary housing is forecasted.

Oil – a valuable energy resource, has an enormous impact on the world economy. According to the latest statistics global oil reserves will last 42 years, but with the development of new technologies it made possible the development of hard-to-reserves, which will help to extend the use of such a valuable energy resource for the long term. This article describes the main trends in the global oil market and analyzes the current situation on the world oil market.

Improving the competitiveness of the Russian Federation in the oil and gas industry – is one of the most pressing problems of today. Oil and gas – the most popular resources in the world. On this basis, in the highly competitive Russian companies it is not easy to manage to maintain its position in the world oil market. In this article the analysis of competitiveness in the Russian oil and gas industry is considered and some ways to improve the competitiveness of the Russian oil and gas companies in the world are studied.

The article is devoted to the types and peculiarities of regulation of non-traditional trademarks. Non-traditional trademarks are considered to be: sound, volume, olfactory, taste and other designations. The most common non-traditional trademarks are sound marks. Non-traditional trademark must have a distinctive ability. There are different approaches to the criteria for the protection of non-traditional trademarks in the laws of foreign countries. The problem of the use of non-traditional trademarks is currently particularly relevant. But, despite the difficulties in their registration, every year there are new types of symbols.

A comprehensive financial and economic analysis of the activities of the two largest fright railways of the first class of the United States was carried out in the article. This analysis has made it possible to identify a number of tools and methods that ensure the achievement of a level of financial efficiency and a previous level of profitability, while reducing the volume of cargo transportation.

The article analyzes the development of modern marketing strategy of «Public Joint Stock Company United Aircraft Corporation». The main activities of the organization are considered.

The risks analysis in the process of new equipment introduction into production is studied in this article. The authors come to the conclusion that it is necessary to develop techniques for the introduction of multifunctional process equipment at individual enterprises with the subsequent introduction of them in all industries of Russian industry.

Problems of quality of market economy are revealed, the main approaches to determination of category «quality» and levels of his assessment under to the ISO international standards of a series 9000 are considered in the article. The interrelation of economy and quality management, efficiency and quality of performance of production is disclosed, considering foreign and domestic experience. The main problem of quality which major factor is increase in the standard of living, economic, social and ecological security is considered.

The article is devoted to a comprehensive study of the modernism and postmodernism phenomena in labor market research. The author of the article focuses on the necessity of more detailed study of the labor market and the concept of combating unemployment.

Internet advertising in Russia has been developing rapidly in past 5–10 years. The most active in advertising are the companies that produce and sell goods to the end user. This article explores if there is a need to promote B2B projects online.

Keywords: The SOSTAC model is universal and successfully applied approach to develop a digital marketing plan, It includes six stages: Situation, Objectives, Strategy, Tactics, Actions and Control, SMART Technology – a modern approach to setting working objectives, The combination of these two methods lets to achieve optimal marketing results.

The labour market is an important part of the overall structure of the market economy. The level of its development largely determines the economic growth of the national economy. The article discusses the current state of the labour market of the Chelyabinsk region, reveals the main problems and ways of their solution

The paper discusses the issues associated with a personalized concept for the development and promotion of differentiated SPA and Wellness programs in the hotel market. According to the results of the developed plan must be stratified base of the SPA and Wellness services that represent the ranked strata at the request of the class A, B, C that will generate a diversified service packages for personalized advancement

In the article, based on the analysis of the folk hunting speech of Yakutia, a characteristic of the lexical and semantic features of its vocabulary is given, traditional and modern nominations of the realities of the hunting subculture are considered. Particular attention is paid to the names of hunting devices, rituals, taboo vocabulary.

IT-technologies has become a "cult" of modern society. Everything we do is somehow connected with information, its processing and transmission. Stock markets have also undergone changes due to the introduction of innovative technologies. That gave these technologies? Mainly speed.

The article describes the responsibility in the area of finance, taxes, insurance, securities market according to the current legislation

In this article the analysis of the strategy of organizations, proven in the development of plans, activities, projects, and situation of the organization. Highlights the key performance criteria when choosing a strategy.

Analysis of problems and prospects of improving the competitiveness of the pharmacy network on the territory of St. Petersburg. For this purpose a comparative analysis of the pharmacy "rainbow" with competitors, which are "Petersburg drugstores"