List of publications on a keyword: «customer»
Экономика
FSBEI of HE "State University of Management" , Москва г
«OUTSOURCING SERVICES TO SUPPORT THE ORGANIZATION'S TENDERING ACTIVITIES»
The article discusses issues related to the support of trading on electronic platforms by external intermediary companies. A list of key services in demand then protecting the interests of the organization within the framework of the public procurement system has been determined. The specifics of obtaining a bank guarantee against the security of a contract have been identified.
Olga I. Makarova , candidate of economic sciences
FSBEI of HE “The Russian Presidential Academy of National Economy and Public Administration” , Москва г
«Digital Transformation of the B2B Sector: Marketing Aspect»
This article discusses importance of digital transformation of the B2B sector while the B2C sector shows high growth rates in using digital technologies, only 30% of B2B companies successfully carry out digital transformation. The article presents ways of digital transformation in the field of marketing, reveals the reasons for increasing the importance of the client's holistic experience and offers for digitalization of the B2B sector. Revealing the content of the client's holistic experience, we highlight successful and problematic areas that should allow B2B companies to reorient from a product-centered to a customer-oriented strategy in order to maintain and strengthen their competitive positions.
Экономика (экономическая теория, финансы, бухгалтерский учет, статистика и др.)
Tatiana V. Pavlovich , candidate of engineering sciences , senior lecturer
FSFEI of HE "Financial University under the Government of the Russian Federation" , Москва г
«Information Technology: Current and Future Trends for Airlines»
Экономика
Viktoriia E. Sandrina , candidate of pedagogic sciences, associate professor
FGBOU VO "Sankt-Peterburgskii gosudarstvennyi ekonomicheskii universitet" , Санкт-Петербург г
«Совершенствование системы качества малых гостиничных предприятий на примере малого гостиничного предприятия «Союз» города Москвы»
In the process of the research, a comparative analysis of the services provided by the Soyuz hotel company was made to meet the basic standards of hotel services. As a result, a number of problems were identified, both technical and functional quality, and social quality of services. In connection with these, methodological and practical recommendations were proposed to improve the quality system of the services provided.
[08.00.00] Экономические науки
Svetlana V. Rachek , doctor of economic sciences, professor , профессор, заведующая кафедрой
FSBEI of HE "Ural State University of Railway Transport" , Свердловская обл
«Innovative approaches to service of long-distance passengers in a competitive environment»
Технические науки
Viktoriia M. Samokhina , candidate of pedagogic sciences
Technical Institute (branch) of FSAEI of HPE "North-Eastern Federal University named after M.K. Ammosov" , Саха /Якутия/ Респ
«Использование CRM-систем для автоматизации отношений с клиентами на предприятиях»
Экономика
FSFEI of HE "Financial University under the Government of the Russian Federation" , Москва г
«The main directions of banking products promotion in the banking marketing system in Russian commercial banks»
The article is devoted to the research of directions of client-oriented approach application during bank products promotion in Russian banks. Attention is paid to the development of electronic banking, social networks through which consumers receive the necessary information about beneficial offers and special conditions for providing banking services.
FSFEI of HE "Financial University under the Government of the Russian Federation" , Москва г
«Peculiarities of the regional banks activities in the conditions of introduction of the proportional regulation system»
The article is devoted to the peculiarities of the activity of regional banks in modern conditions. The article analyzes the types of services that are most relevant to the nature of the activities of the clients of regional banks, but also to prevent the likelihood of financial losses as a result of shortfall in profits or direct losses associated with the impact of factors of general economic, political and social development of the country.
Aleksandr A. Sergeev , candidate of economic sciences
FSFEI of HE "Financial University under the Government of the Russian Federation" , Москва г
«The quality of tourist service in hotels, as a factor to attract tourists»
In condition of fierce competition, those hospitality businesses win that primarily seek to satisfy the needs of consumers. Successful hotels, seeking their own economic benefits, provide social needs and satisfy the desires of customers. To achieve these goals, they introduce new technology, develop new methods of personnel management and new range of services in the hotel business. Practical experience shows that the service is an important element of management. The article describes practical methods of assessing the quality of customer service.
FSBEI of HE "Plekhanov Russian University of Economics" , Москва г
«Network benefits in various types of industrial structures»
Grigorij A. Uraev , candidate of economic sciences, associate professor
Emperor Alexander I St. Petersburg State Transport University , Санкт-Петербург г
«Problem areas of interaction between the customer and the general contractor»
Культурология и искусствоведение
FSBEI of HE "Ural State University of Architecture and Art" , Свердловская обл
Viktor P. Klimov , candidate of pedagogic sciences , associate professor
FSAEI of HE "Russian State Vocational Pedagogical University" , Свердловская обл