List of publications on a keyword: «branding»
Проблемы и перспективы развития малого бизнеса
Russian University of Transport , Москва г
«What is branding and why do you need it?»
Article is devoted to influence of a brand for consciousness of the person, his emotion and memory and also what helps the companies to be allocated against the background of competitors.
Философия
FSBEI of HE "Ural State University of Architecture and Art" , Свердловская обл
Viktor P. Klimov , candidate of pedagogic sciences , associate professor
FSAEI of HE "Russian State Vocational Pedagogical University" , Свердловская обл
«Taste in holon paradigm»
In this research the authors tried to investigate and generalize theoretic and applied studies of aesthetic taste, as well as, opportunities of its productivity distribution in terms of socio-cultural, person-professional and psychological levels. The article deals with traditional outlooks upon the origin of taste and its relationship with art and its current situation of taste functioning in terms of increasing globalization, virtualization and informatization of modern society.
Педагогика высшей профессиональной школы
Omsk State Pedagogical University , Омская обл
«Branding as a pedagogic tecnology»
The article considers the possibility of using branding technology in the learning process of high school students. This technology application increases the learning motivation, forms an integrative knowledge and develops creativity, public speaking, teamwork and mutual assesment skills.