List of publications on a keyword: «branding»

The article is devoted to the problem of feminist marketing in fashion. The author notes that the key point in marketing is authenticity - when brands sincerely embrace feminist values, it can lead to stronger emotional connections and a more engaged consumer base.

Article is devoted to influence of a brand for consciousness of the person, his emotion and memory and also what helps the companies to be allocated against the background of competitors.

In this research the authors tried to investigate and generalize theoretic and applied studies of aesthetic taste, as well as, opportunities of its productivity distribution in terms of socio-cultural, person-professional and psychological levels. The article deals with traditional outlooks upon the origin of taste and its relationship with art and its current situation of taste functioning in terms of increasing globalization, virtualization and informatization of modern society.

The article considers the possibility of using branding technology in the learning process of high school students. This technology application increases the learning motivation, forms an integrative knowledge and develops creativity, public speaking, teamwork and mutual assesment skills.

In today's world, creating a successful business requires not only quality goods or services, but also a unique company image. The key element of marketing strategy – branding – is used to create it. Digital branding is becoming increasingly important in the use of digital communication channels to strengthen the brand, it is aimed at creating a positive impression of the brand in the online space, attracting the audience and increasing recognition. This article analyzes information sources on the topic under study and uses the example of the Golden Apple company to consider the tools and ways to achieve the goal with the help of digital branding: it highlights cases of interaction with other companies to implement and upgrade various digital components, and presents the financial results of the organization in recent years, indicating the successful functioning of the applied branding tools and, as a consequence, the competitiveness of the company.