List of publications on a keyword: «mass media»

The article examines the modern requirements of society to the universal competencies of university graduates through the prism of publications in the leading media. Employers expect professionals from universities with a set of necessary professional and supra-professional competencies. Modern Russian media reflect discussions in academic, scientific, and professional circles that affect the requirements of employers and society for professional knowledge and universal core competencies imposed on young employees.

In the current conditions of the development of a market economy and in the wake of the increasing integration of business processes in almost all areas of activity (including the media industry), the issue of journalism as a full-fledged element of a market economy is extremely urgent. This article is devoted to the author’s argument about how journalism interacts with the economy and whether it can be considered as a commodity.

The article is devoted to the selection and updating of the training content of future media industry specialists. Since the rapid transformation of traditional media dictates the need to clarify and modernize the concepts of the media industry, updating of the substantive component of training is a priority for educational activities. Analyzing the processes of mass media development, the author considers a number of specific features underlying the principles of online media functioning; explores the concept of interaction between online media and the modern consumer; structural and technological transformations affecting the principles of content creation and associated with monetization. The questions discussed in the article will allow participants in the learning process to understand the multidimensionality of the modern mass media and to set guidelines for further research.

Speech manipulation is a complex psycholinguistic process. The main distinguishing features of manipulation are the hidden nature of influence, desire of author to subordinate the addressee and to change his point of view. The speech manipulator should have skillful linguistic and psychological skills. Manipulation is commonly used in almost all spheres of human activity, including politics. Political text as a kind of manipulation of public's consciousness is one of the most essential and the least understood problems in contemporary speech communication.

In the article such terms as «scientific journalism» and «popular-science mass media» are considered; questions of formation of effective dialogue between authorities, scientists, journalists and public are touched upon; tendencies of development of scientific journalism in Russia and on the West are pointed out.

This article illustrates the examples of environmental use for economic purposes and as a lever in the political arena.

This article presents mass media activities as a possible source of professional socialization, adequateness of social process informative display in the sphere of young people professional identity. It describes pattern distortion of occupational structure, presents the problem of mass media inadequate influence on students’ understanding about the choice and perspectives of their profession. The main factors which help to create student’s understanding about their professional future are examined.

The article talks about the unique opportunities for higher educational institution in opposition to the negative effects of the speech environment and the admission of students of economic specialities to the values of high culture, including literature and language

This article explores cost-effective mass media technologies. The experience of the use of paid access to the media content of Belarus was studied, the author also made the forecast on its future functioning. The paper provides global media industry trends and focuses on the use of messagers to promote content and increase the target audience of mass media. The research used the methods of content analysis and a written survey. During the study the author revealed that the media economically oriented technologies help to make a profit through distribution of content and formation of a loyal mass media audience.