List of publications on a keyword: «territory»

The article discusses the features of landscape design in cities of northern latitudes on the example of the development of the project of the alley "Puzzle" in the city of Nizhnevartovsk (Khanty-Mansi Autonomous Okrug, Russia). Analog projects of urban environment design are analyzed. The concept of the project, its ideological basis, which would correspond to the style and fit into the atmosphere of the city, is revealed; stylistic solutions (minimalism) and spatial composition of the alley "Puzzle" are described; techniques of landscaping are revealed.

The article presents the rationale for marketing technologies choice to create a favorable image of the territory, taking into account the interests of consumers. Evaluation of marketing technologies influence on consumer behavior was carried out on the basis of correlation-regression analysis of indicators of perceived intensity of using specific marketing tools and technologies, and indicators characterizing territorial image, territorial product quality, resident consumers' satisfaction with territorial product, territorial product attractiveness for non-resident consumers, and consumers' loyalty to the territory. At each stage of favorable territorial image forming process based on marketing technologies, some marketing tools and technologies may be planned together for some consumer groups. The study revealed the possibility of involving consumers in the joint creation of value and formation of a favorable territorial image, which in turn will help to prevent and resolve conflicts of their interests, increase their satisfaction with the territorial product and their loyalty to the territory.

The difficulties of public education have not lost their relevance today. Vivid personalities served and serve as substantial support in the matter of education. This article raises the question of the development of public education in the Kuban region, as well as the influence of the outstanding enlightener Lieutenant General I.D. Popko on this process. Having conducted a historical analysis of the personal library of the Kuban figure, the authors define the goals, chronological and territorial frameworks of the educational activities of Ivan Diomidovich. The basis of the study was the catalog left by I.D. Popko in a noble house in the city of Stavropol, as well as in the work of I.V. Dubinin and I.G. Ivantsov «Materials for the bibliographic reconstruction of the catalog of the personal library of Ivan Diomidovich Popko» [8].

This article discusses the ratio of public and private interests in the seizure of land for the creation of protected areas.

In the present paper the structure of the social and economic potential of the territory is analyzed, the existing approaches and points of view are examined. The author describes content and structure of the territory potential, within which the functioning environment is highlighted. It is offered to use the resource-environment approach to the description of the marketing potential of the region; the key resource elements of the territory potential are closely described in the paper.

This article analyzes the existing models for assessing the image of the territory and concluded that it is necessary to develop a model that allows to assess the image of the territory taking into account all the main target audiences. The study of models of the image of the territory considered in the scientific literature was carried out by the method of traditional (non-formalized) analysis of documents on the basis of scientific publications of Russian and foreign authors. The author suggests using the «ideal point» model to assess the image of the territory. At the same time, the assessment of the image of the territory should be carried out for all groups of consumers, taking into account the weight coefficients reflecting the importance of opinions and the number of respondents of each group.

In this article ecotourism branding is considered as the innovative tool of the territories with the low tourist appeal level advance. Ecotourism branding realization will allow to increase tourist appeal of the territory and as a result to provide uniqueness of a tourist product, potential and genuine demand for it.

The article proposes a method for calculating the taxonomic formula for the geoecological hazard of the cadastral district. The engineering-geological zoning map uses for calculating the balance of the territory by the hazard index – the basis of the taxonomic formula. The taxonomic formula as an open data set makes it possible to characterize the geoecological hazards of the territory of a district. The geoenvironmental hazard map of cadastral districts is necessary for regional model of spatial planning at the municipal level.

The article describes those areas of marketing tools which used in the complex of measures on Far East development. The role of territory marketing in formation of conditions for social and economic development of Far East macroregion is determinated; proposals on marketing approach to territory management in order to increase its competitiveness and attractiveness are formulated.

The article seeks to explore the problems existing in the field of improvement of adjacent territories. The author proved the importance of the improvement of adjacent territories for a comfortable and healthy society. And revealed the necessity of solving problems in the field of improvement. Methods: analysis, synthesis, participant observation