List of publications on a keyword: «audience»

The purpose of this article is to identify the existing trends in the advertising of beauty salons in social networks, to substantiate the importance of using social networks as a technology for positioning the beauty industry and its services, as well as to develop the idea of developing a social network designed to offer and promote beauty salon services online. The methods of using social networks are analyzed, such as targeting an audience, designing an account page, publishing content, attracting users of social networks, and launching commercial advertising.

The article is devoted to the idea of a «divided audience» which was proposed by a Chinese scientist, Professor Chang Xuexin. The author outlines that at the moment, it is used as a new educational model in Chinese universities and it is considered reform of the educational process. The author comes to the conclusion that this model has changed the traditional Chinese pedagogical thought – the role of students has become dominant in teaching. It is practically confirmed by improvements in the quality of education in Chinese universities and is acute topic of discussion among teachers and scientists in China.

In this paper, key features of the mobile advertising market are considered. Prospects for the development of the mobile advertising market in Russia are defined.

In the article, in the case of phraseology of the thematic group «Mind-stupidity», various methodological developments are presented that contribute to better assimilation of this group of stable expressions in the Vietnamese audience. Special emphasis is placed on exercises based on a transfer method, designed to teach Russian in a Vietnamese audience by Vietnamese teachers.

The article discusses the features of gaming technologies usage in the process of teaching Russian as a foreign language at the initial stage and various positive aspects of gaming technologies usage in the learning process. It is concluded that games contribute to overcoming the psychological barrier that arises in all students studying a foreign language. The article also analyzes the types of games presented in one of the most popular textbooks on Russian as a foreign language – the «Road in Russia» educational complex. In conclusion, it is stated that role-playing games are the kind of games most organically combined with the tasks of teaching Russian as a foreign language.

The report considers the promotion of the hotel brand through the social network Instagram. An analysis of the use of the Instagram platform as an instrument of promotion was conducted. For example, the St. Petersburg three-star hotel "Center hotel" is actively using this network.

The paper is devoted to the problem of the contradiction between the influence of modern cinema to the social mood of students and lack of knowledge about the nature of this phenomenon, its forms and the need to overcome it. Collecting primary data was carried out by questionnaire with the following treatment by IBM SPSS Statistics v21.0. The study also used such methods of data processing, as the frequency distribution and content analysis. The study revealed the main features and consequences of the impact of modern films on students.

The article analyzes the political texts in the Bashkir language . The political texts used foreign words , terms , professional word. We also explored ways and means of communication for proposals in political texts .