List of publications on a keyword: «artificial intelligence»

The direct task of an organizational system equipped with information technology immunity is to identify the causes leading to conflict situations between the systems and to prevent them. The link between the system and information technology immunity in determining the causes leading to an intersystem conflict is the awareness of an alien element when it tries to infiltrate the system. The multilevel logic of the restriction system, awareness, and information technology immunity constitute a systemic trinity, that is, a single matrix of consciousness.

An analogy of the central nervous system has been found in organizational systems, which makes it possible to develop a separate intellectual self-learning creative infrastructure. Such an organizational system ensures creative interaction with the individual. The question arises about the interaction of such systems with artificial intelligence. The research revealed the role of the organizational system in relation to its application in modern technologies. Equipped with the basic principles of the system, artificial intelligence will be able to apply system principles that can be used to organize individualized elements, as well as provide protection with information technology immunity. Thus, further development of artificial intelligence is possible with the help of an organizational system equipped with information technology immunity. This will allow for the development of creatively individualized infrastructures.

The global trend and key priority for the future development of science and education is the digitization of the educational process and the active introduction of AI technologies. The set of technological solutions used in this process allows us to obtain results comparable to the fruits of human intellectual activity, and thus expand the horizons of innovative activity in countries that consider the introduction of AI technologies into the educational process to be one of their strategic priorities on the path to achieving sustainable development goals, improving human and social development indices, and increasing the innovativeness of the state.

This paper investigates how artificial intelligence (AI) technologies are used in improving the advertising communications effectiveness. The authors analyze how the use of AI can affect the advertising campaign effectiveness, and also consider the potential application of AI in the global advertising market. The object of the study is advertising communications of commercial enterprises. The subject is using AI in advertising communications. This article attempts to identify and characterize the directions of using artificial intelligence in advertising communications to improve their effectiveness. To achieve this goal, the following tasks are supposed to be solved: to identify opportunities to improve the effectiveness of targeting using AI; to consider the AI use to create unique advertising content (generation of texts, images and video content); to identify opportunities to analyze large amounts of data on the behavior and preferences of the target audience, its segmentation and, accordingly, the creation of personalized advertising messages; to consider the possibilities of providing personalized support for communications with customers using AI in advertising communications. As a result of the study, the authors offer a definition and characteristics of the main directions for using artificial intelligence in advertising communications.

Annotation. This article defines the concept of artificial intelligence, what it is, in which areas it is most popularly used at the present time, how fast the process of implementing artificial intelligence is progressing, and consider the effectiveness of artificial intelligence, how it is useful to humanity. Examples of the introduction of artificial intelligence in the company are also presented.

This article is devoted to the role of artificial intelligence in the global economy. Today, the problem of introducing new technologies in all spheres of life is relevant. The article reveals the concept of artificial intelligence as a factor in the development of the economy and finances of the world. An overview of the current state of the artificial intelligence system use is given.

It was suggested that when creating intellectual property in the field of artificial intelligence, Russian scientists, developers and manufacturers do not pay enough attention to their patenting

Сonsideration is given to intellectual property objects patented in Russia for monitoring and control in the Arctic and the Far North based on the use of artificial intelligence.

The article reviews some of the main problems of modern software implementations of artificial intelligence based on neural networks. We consider such problems as the need for large amounts of data for training, the instability of results on similar problems and opacity. Based on the analysis of this problems, a set of technical solutions is proposed to overcome them.

The article discusses the use of robotics and artificial intelligence systems in mechanical engineering.

Informatization of education today poses new demands on information systems, chief among them is their intellectualization. Introduction to information systems elements of artificial intelligence on all levels of their development and use – the future of information systems in education. This article discusses a model of such an information system.

The article discusses artificial intelligence (AI) at the present stage of development, as a way of presenting and understanding AI as the mechanisms of computers. Features a large bunch of some algorithmic procedures for the solution by computer of a specific task, an example of which can serve as an attempt of modeling of biological neural networks.

This article discusses the effectiveness of the use of artificial intelligence and automation in modern business. The advantages and challenges associated with the introduction of artificial intelligence in various business sectors are analyzed. Practical examples of successful application of artificial intelligence technologies to optimize business processes and increase productivity are also discussed. In conclusion, it is concluded that the proper use of artificial intelligence and automation can significantly improve the efficiency and competitiveness of companies in the modern economic environment.

The article provides a comprehensive analysis of the transformation of auditing activities in the context of geo-economic instability in 2024-2025. The study is based on data from a representative sample of audit companies and respondents from the real sector of the economy. Key trends in the digitalization of audit procedures have been identified, and changes in the regulatory framework for auditing activities have been analyzed. Practical recommendations have been developed for the implementation of hybrid audit models combining traditional methods with artificial intelligence and big data analysis technologies. Methods for assessing the risks of business continuity in the context of sanctions pressure and turbulence in global markets are proposed.