List of publications on a keyword: «artificial intelligence»

This paper investigates how artificial intelligence (AI) technologies are used in improving the advertising communications effectiveness. The authors analyze how the use of AI can affect the advertising campaign effectiveness, and also consider the potential application of AI in the global advertising market. The object of the study is advertising communications of commercial enterprises. The subject is using AI in advertising communications. This article attempts to identify and characterize the directions of using artificial intelligence in advertising communications to improve their effectiveness. To achieve this goal, the following tasks are supposed to be solved: to identify opportunities to improve the effectiveness of targeting using AI; to consider the AI use to create unique advertising content (generation of texts, images and video content); to identify opportunities to analyze large amounts of data on the behavior and preferences of the target audience, its segmentation and, accordingly, the creation of personalized advertising messages; to consider the possibilities of providing personalized support for communications with customers using AI in advertising communications. As a result of the study, the authors offer a definition and characteristics of the main directions for using artificial intelligence in advertising communications.

Annotation. This article defines the concept of artificial intelligence, what it is, in which areas it is most popularly used at the present time, how fast the process of implementing artificial intelligence is progressing, and consider the effectiveness of artificial intelligence, how it is useful to humanity. Examples of the introduction of artificial intelligence in the company are also presented.

This article is devoted to the role of artificial intelligence in the global economy. Today, the problem of introducing new technologies in all spheres of life is relevant. The article reveals the concept of artificial intelligence as a factor in the development of the economy and finances of the world. An overview of the current state of the artificial intelligence system use is given.

It was suggested that when creating intellectual property in the field of artificial intelligence, Russian scientists, developers and manufacturers do not pay enough attention to their patenting

Сonsideration is given to intellectual property objects patented in Russia for monitoring and control in the Arctic and the Far North based on the use of artificial intelligence.

The article reviews some of the main problems of modern software implementations of artificial intelligence based on neural networks. We consider such problems as the need for large amounts of data for training, the instability of results on similar problems and opacity. Based on the analysis of this problems, a set of technical solutions is proposed to overcome them.

The article discusses the use of robotics and artificial intelligence systems in mechanical engineering.

Informatization of education today poses new demands on information systems, chief among them is their intellectualization. Introduction to information systems elements of artificial intelligence on all levels of their development and use – the future of information systems in education. This article discusses a model of such an information system.

The article discusses artificial intelligence (AI) at the present stage of development, as a way of presenting and understanding AI as the mechanisms of computers. Features a large bunch of some algorithmic procedures for the solution by computer of a specific task, an example of which can serve as an attempt of modeling of biological neural networks.