List of publications on a keyword: «consumers»


[08.00.00] Экономические науки

Publication date: 21.08.2017
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Bacherikova Mariya Leontievna , аспирант
School of Economics and Management FSFEI of HE “Far Eastern Federal University” , Приморский край

«Marketing evaluation model of the territorial image»

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This article analyzes the existing models for assessing the image of the territory and concluded that it is necessary to develop a model that allows to assess the image of the territory taking into account all the main target audiences. The study of models of the image of the territory considered in the scientific literature was carried out by the method of traditional (non-formalized) analysis of documents on the basis of scientific publications of Russian and foreign authors. The author suggests using the «ideal point» model to assess the image of the territory. At the same time, the assessment of the image of the territory should be carried out for all groups of consumers, taking into account the weight coefficients reflecting the importance of opinions and the number of respondents of each group.

Publication date: 18.05.2018
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Bacherikova Mariya Leontievna , аспирант
School of Economics and Management FSFEI of HE “Far Eastern Federal University” , Приморский край

«Justification of marketing technologies choice for formation of favorable image of the territory with the interests of consumers (on the example of Primorsky Krai)»

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The article presents the rationale for marketing technologies choice to create a favorable image of the territory, taking into account the interests of consumers. Evaluation of marketing technologies influence on consumer behavior was carried out on the basis of correlation-regression analysis of indicators of perceived intensity of using specific marketing tools and technologies, and indicators characterizing territorial image, territorial product quality, resident consumers' satisfaction with territorial product, territorial product attractiveness for non-resident consumers, and consumers' loyalty to the territory. At each stage of favorable territorial image forming process based on marketing technologies, some marketing tools and technologies may be planned together for some consumer groups. The study revealed the possibility of involving consumers in the joint creation of value and formation of a favorable territorial image, which in turn will help to prevent and resolve conflicts of their interests, increase their satisfaction with the territorial product and their loyalty to the territory.

Экономика предпринимательства, организация и управление предприятиями, отраслями, комплексами

Publication date: 30.08.2017
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Pakhomov Viacheslav Ivanovich , candidate of economic sciences , профессор
FGKVOU VO "Voennaia akademiia material'no-tekhnicheskogo obespecheniia im. generala armii A.V. Khruleva" Minoborony Rossii , Санкт-Петербург г
Iaremchuk Sergei Ivanovich , старший офицер
Управление ресурсного обеспечения Западного военного округа , Санкт-Петербург г

«Вопросы функционирования системы хранения запасов продовольствия, выполняющей задачи в интересах военных потребителей»

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For the successful fulfillment of the tasks of food supply to military consumers, a storage system is needed. The functioning of this system depends on the well-organized and organized work of the management and financial accounting bodies, the mechanism of interaction between them, the state of the infrastructure facilities, the matching of available storage capacities and the needs of troops (forces)

Педагогика

Publication date: 09.10.2018
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Danilchenko Sergey Leonidovich , doctor of historical sciences, professor , professor, academician of RANS, Russian Academy of Medical Technology, Russian Academy of Natural History, head of Research center of education development
GBOU PO g. Sevastopolia "Sevastopol'skii pedagogicheskii kolledzh im. P.K. Men'kova" , Севастополь г

«Model of the Institute of education development at the Department of education of Sevastopol»

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Pedagogical workers of Sevastopol city expect that their professional trajectory will take into account their educational needs. The author of the article noted that the Institute of education development at the department of education of Sevastopol city will be able to develop personalized further training programs for pedagogical workers for each specific educational organization of the city.

Технические науки (электромеханика, приборостроение, машиностроение, металлургия и др.)

Publication date: 23.01.2016
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Grigoriev Sergey Vladimirovich , candidate of technical sciences , старший научный сотрудник
Bekker Vladimir Viktorovich , аспирант
FSFEI of HE “National Research University “MPEI” , Москва г

«Обобщение результатов исследований долговременного использования глубинной тепловой энергии недр Земли»

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The problems of energy supply of remote consumers are discussed. Methods for recovering deep heat of the Earth's interior are analysed. Existing experimental data of studing the process of cooling the Earth's interior rock boreholes in geothermal heating systems are discussed.

Экономика

Publication date: 12.11.2018
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Khrstalev Oleg Evgenevich , candidate of economic sciences , старший научный сотрудник
Larin Sergei Nikolaevich , candidate of technical sciences , старший научный сотрудник
Institution of Russian Academy of Sciences “Central Economics and Mathematics Institute RAS” , Москва г

«Approaches to structuring the global, national and regional space markets»

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The structuring of the global and national markets for space services is based on the use of two main approaches, the difference between which consists in using structuring by customer categories and by type of product (service).