List of publications on a keyword: «target»

This paper investigates how artificial intelligence (AI) technologies are used in improving the advertising communications effectiveness. The authors analyze how the use of AI can affect the advertising campaign effectiveness, and also consider the potential application of AI in the global advertising market. The object of the study is advertising communications of commercial enterprises. The subject is using AI in advertising communications. This article attempts to identify and characterize the directions of using artificial intelligence in advertising communications to improve their effectiveness. To achieve this goal, the following tasks are supposed to be solved: to identify opportunities to improve the effectiveness of targeting using AI; to consider the AI use to create unique advertising content (generation of texts, images and video content); to identify opportunities to analyze large amounts of data on the behavior and preferences of the target audience, its segmentation and, accordingly, the creation of personalized advertising messages; to consider the possibilities of providing personalized support for communications with customers using AI in advertising communications. As a result of the study, the authors offer a definition and characteristics of the main directions for using artificial intelligence in advertising communications.

Сoating deposition on dielectrics is used a source of metal atoms and fast gas molecules produced due to charge exchange collisions of accelerated ions in a processing chamber is described. The metal atoms are produced due to ion sputtering of a target placed at the bottom of the hollow cathode inside the source. When a mixture of argon and nitrogen is used, nitride coatings are produced with deposition rate up to 4 µm/h, the coatings being interruptedly bombarded by molecules with energy rеgulated from 10 to 300 eV.

В статье представлен анализ эволюции взглядов международных организаций на роль центрального депозитария в проведении расчётов по ценным бумагам, а также представлена характеристика системы «TARGET2-Securities». Системы расчётов по ценным бумагам возникли в ответ на потребность в расчётах по иммобилизованным и дематериализованным ценным бумагам. До недавнего времени было принято считать, что именно центральный депозитарий (как институт, ответственный за дематериализация и иммобилизацию ценных бумаг) должен осуществлять функцию расчётов по ценным бумагам. В действительности постторговая инфраструктура финансового рынка может быть организована таким образом, что за осуществление расчётов по ценным бумагам может отвечать организация, отличная от центрального депозитария.

Most of the issues related to the achievements of science and the improvement of the higher education system are closely related to the development of human capital and the strengthening of human resources. Higher education plays a major role in the formation of a person, the development of personality, the acquisition of knowledge, skills, skills and competencies. The professional capabilities of teachers in universities and the availability of high-quality education depend on knowledge and skills, that is, on the level of human capital development. It is on a sufficient number of highly qualified teachers that the training of specialists for the real sector of the economy, the social sphere, the development of the scientific and industrial potential of our country and its leading positions depend

The purpose of this article is to identify the existing trends in the advertising of beauty salons in social networks, to substantiate the importance of using social networks as a technology for positioning the beauty industry and its services, as well as to develop the idea of developing a social network designed to offer and promote beauty salon services online. The methods of using social networks are analyzed, such as targeting an audience, designing an account page, publishing content, attracting users of social networks, and launching commercial advertising.

In this article, inflation targeting in Russia is considered, taking into account international experience. The role of the key rate as the main instrument of monetary policy is analyzed. The study also deals with the benefits and shortcomings of the transition to inflation targeting in Russia.

In this article, translation transformations as a means of ensuring the equivalence of texts. It is necessary to understand and take into account many different aspects: structure and text case, intentions and implications of the author and ways to express them, the time of writing, etc. All these issues affect the translation, its adequacy and equivalence. Adequacy is thus a relation between means and purpose, and is thereby process-oriented. Equivalence, on the other hand, is a relation between two products, the source and the receptor texts. At the sentence level, the most common transformations every translator makes are 1) omission, 2) addition, 3) transposition, 4) change of grammatical forms, 5) loss compensation, 6) concretization, 7) generalization 8) antonymic translation, 9) meaning extension, 10) metonymic translation, 11) sentence integration, and 12) sentence fragmentation. These transformations are caused by differences in the grammar and vocabulary of the source language (SL) and target language (TL). In order to avoid an inadequate translation, it is necessary to apply translating grammatical transformations. As a result, a literal translation is adapted to the standards of the language of translation and becomes adequate.

In this article the author outlines that in the age of information technologies, the sphere of interaction between customers and sellers has moved to the Internet. Every day 5 billion people on the planet enter the network. In this regard, in recent years, advertising on the Internet has become increasingly popular. The author of the article points out various types of advertising. The author comes to a conclusion that modern business structures and private entrepreneurs actively use social networks to promote their products and services, because social networks are an ideal advertising platform.

Specifics of actions on state target programs and projects monitoring as managerial tool are considered in article. Its difference from assessment of their quality comes to light, the role and the need of relation measurement of target audience to the held events is emphasized.

The report considers the promotion of the hotel brand through the social network Instagram. An analysis of the use of the Instagram platform as an instrument of promotion was conducted. For example, the St. Petersburg three-star hotel "Center hotel" is actively using this network.

In this article, the ways of interaction between college and employers are considered, examples of domestic and foreign experience are given. The main characteristics of the systems of state-public management of education, the target model for the training of qualified personnel and partnership are analyzed. According to the authors, for effective development of the college it is important to use different models of integration of educational organizations with the labor market.

History of Branch - a consistent way of creating a sustainable open models of domestic higher education, historically proven professional effectiveness and relevance on the part of the individual, society and the state. Innovations born in the Branch of becoming tradition, became the ground for the next innovation.

The article deals with the direction of development of the industry of agriculture in Orel Region, explored features of program-oriented approach to expenses-forming agribusiness management factors. The importance of creation a long-term program of developing agriculture is substantiated, the implementation of targeted regional agricultural programs is assessed, the dynamics of socio-economic development of agriculture in Oryol region for 2012-2020 is analyzed.

This article focuses on the interrelationship of the target-costing method, budgeting and balanced scorecard(BSC). There are main problem of the each relationships and the use of the each management tool separately and together.

The system of marketing information provides systematization, an assessment and use of the data characterizing a condition of the external and internal environment of the tourist entity. Without objective, actual, rather complete marketing information adoption of operational and strategic decisions is impossible.

The article deals with the current issues of budgeting state (municipal) social institutions as innova-tions in this sphere affect the interests of major part of population of Russia. The implementation of provisions of the Federal law of 08.05.2010 N 83-FL “On the amendments for certain legal acts of the Russian Federation caused by the development of legal position of state (municipal) institutions” has led to the significant changes of the ways and forms of budgeting of these institutions.

В данной статье авторами рассмотрены вопросы сегментирования затрат по категориям. В работе также рассмотрен относительно новый подход к управлению затратами Target costing и возможности стоимостного анализа. В статье представлена модель диаграммы целевых затрат.

Today, more than ever, there is increased role of professional training of police officers. For a full exploration of the basics of the fire preparation, mastering the professional skills necessary systematic targeted training. The frequency and sequence of activities must ensure the formation of sustainable skills. Mastering the skills of shooting at moving targets is able to significantly improve the level of professional training of law enforcement officers.

Annotation. The article examines the dynamics of the number of young people of the Republic of Crimea by age groups in 2019-2021, reveals the main measures of youth policy, presents measures for the development of the youth program in the Republic of Crimea in 2022.

В статье рассматриваются основные модели и принципы формирования пенсионной системы в странах ОЭСР и других крупных экономиках мира на базе статистических данных ОЭСР. В рамках статьи выделены уровни пенсионных систем, а также основные типы пенсионных схем, как государственных, так и частных. Оценена обязательность формирования пенсионных прав по заданным схемам и охват пенсионных прав.