List of publications on a keyword: «media»

This article analyzes the process of forming images of an enemy and an ally in American propaganda during the Second World War. Special attention is paid to methods of creating a negative image of opponents, including Germany, Japan and Italy, as well as a positive image of allies such as Great Britain and the USSR. The article examines the propaganda tools used by the American authorities, including cinematography, print media, radio, and posters. It also examines the transformation of propaganda images depending on the course of the war and political circumstances.

The article reflects the intermediate results of experimental work on the topic "Design-ing professional self-determination in a convergent and media information environ-ment. The novelty of the proposed article is determined by the fact that the authors use a convergent media and information environment as a space for professional self-determination and offer practical approaches to the implementation of the process of professional self-determination in this environment

The paper considers the basic principles of mediation, its possible goals and part in the legal system. With the help of analysis of the sources and experience of practice, the authors reveal significance of mediation in the context of the legal system and possibilities of its use for effective resolution of disputes of all kinds.

The article examines the modern requirements of society to the universal competencies of university graduates through the prism of publications in the leading media. Employers expect professionals from universities with a set of necessary professional and supra-professional competencies. Modern Russian media reflect discussions in academic, scientific, and professional circles that affect the requirements of employers and society for professional knowledge and universal core competencies imposed on young employees.

This Article explores the impact and influence of mass media in Indian society, business, and politics. Mass media, including television, newspapers, radio, internet, and social media have become an integral and powerful part of modern-day communication. The paper investigates how the media has shaped public opinion, created awareness and influenced decision-making in Indian society, business and politics. While on the one hand, the media internet, and social media, have greatly transformed the way people communicate, interact, and access information. In Indian society, media has played a significant role in shaping public opinion, awareness, and attitudes towards various social issues such as caste, gender, religion, and politics. The impact of mass media is felt in almost all aspects of daily life, from entertainment to news and politics. In this article, we will examine the influence of mass media on Indian society, business and politics.

The article discusses the actual problems of organizing social work with single-parent families, characterizes different types of single-parent families, reveals the main problems that require social assistance and support for single-parent families; a review of modern technologies for providing social assistance to single-parent families, the prospects for its improvement is carried out.

The article examines the Bollywood film industry as the main film industry in India. Its key role that contributes to the development of economy is analyzed. As a well-known component in global market the Bollywood industry has developed its own areas of production, financing, and distribution. Being the world’s leading film industry Bollywood is competing with other giants in the competitive market like Hollywood, Chinese and Japanese film industry. Therefore it’s worth studying Bollywood as an economical component comparing it with Hollywood as the biggest film industry in the world as well as considering the India’s economy features.

The article focuses on the main driving forces that force telecom operators to introduce the latest achievements of scientific and technological progress into their networks and provide subscribers with new opportunities and advantages. One of the latest advances in the world of telecommunications is the IP Multimedia Subsystem (IMS). Based on literary sources, a review of the IMS concept is carried out, the main ideas embodied by it are highlighted. The paper provides a solution for the implementation of virtual IMS technology in the telecommunications network infrastructure, defines the main network equipment on which the functional components of the vIMS network are implemented.

In the current conditions of the development of a market economy and in the wake of the increasing integration of business processes in almost all areas of activity (including the media industry), the issue of journalism as a full-fledged element of a market economy is extremely urgent. This article is devoted to the author’s argument about how journalism interacts with the economy and whether it can be considered as a commodity.

In the article, the author considers and implements the mechanism of communication policy, which contributes to the formation of the image of the organization of General education

In this article, the impact of cyberattacks on social media and ways of their prevention are considered. Methods and motives of cyberattacks are analyzed, and the types of cyberattacks are described. The article contains all the information a company needs to know about cyberthreats and cyberattacks.

The article analyses the results of a study investigating self-presentation in social media among adolescents. The results suggest that not all teenagers are familiar with optimal ways of online self-presentation.

The article is devoted to the problems and prospects of mediation procedure development. The Mediation Institute has come a long way to development until it was consolidated on a legislative basis, but still far from perfect, which hinders its effective application and its tasks, in particular: to be an alternative to the judiciary, thereby reducing the burden on courts and judges, from a large the number of cases that can be resolved using the mediation procedure. The author provides an opportunity to improve the mediation procedure by introducing amendments and additions to the legislation on mediation.

Various forms of deviant behavior of adolescents are now a major problem. It can be expressed in a variety of ways, from a teenager running away from home to robbery or murder. Analysis of research is clearly insufficient to effectively address deviant behavior. It is necessary to minimize conflicts and reduce aggressiveness of parties to conflict in educational institutions. The modern school is filled with various kinds of conflict interactions. It is therefore becoming increasingly clear that effective conflict resolution techniques are required. One such modern method, in our opinion, is mediation.

The article is devoted to the selection and updating of the training content of future media industry specialists. Since the rapid transformation of traditional media dictates the need to clarify and modernize the concepts of the media industry, updating of the substantive component of training is a priority for educational activities. Analyzing the processes of mass media development, the author considers a number of specific features underlying the principles of online media functioning; explores the concept of interaction between online media and the modern consumer; structural and technological transformations affecting the principles of content creation and associated with monetization. The questions discussed in the article will allow participants in the learning process to understand the multidimensionality of the modern mass media and to set guidelines for further research.

Автор данной статьи подчеркивает, что некоторые компании для продвижения продуктов и услуг используют традиционные методы маркетинга, другие развиваются каждый день вместе с развитием новых технологий и продуктов. Одним из таких продуктов является продукт «Умный дом» компании ПАО «Ростелеком». В статье рассматриваются возможности и преимущества социальных сетей в продвижении нового продукта; подчеркивается, что на данный момент потребитель мало знаком не только с продуктом компании, но и, в целом, слабо себе представляет, что такое «Умный дом». Поэтому, продвижение такого инновационного продукта требует новых, нестандартных решений. В статье отмечается, что необходимо не только показать, как работает продукт, но и сформировать потребительский спрос, а также вести диалог с потребителем, отвечая на все интересующие его вопросы. Решением данных проблем является SMM – Social Media Marketing.

In this article the author outlines that in the age of information technologies, the sphere of interaction between customers and sellers has moved to the Internet. Every day 5 billion people on the planet enter the network. In this regard, in recent years, advertising on the Internet has become increasingly popular. The author of the article points out various types of advertising. The author comes to a conclusion that modern business structures and private entrepreneurs actively use social networks to promote their products and services, because social networks are an ideal advertising platform.

The article is devoted to viewing the role of direct quotation in evaluation of a politician. By quoting political leaders, journalists can exactly report one’s words and thus create the effect of impartiality and authenticity of the information presented in an article. Also, quoting allows expressing opinion overtly or covertly, that is renders evaluation.

This article discusses set expressions with a component-toponym used in media texts of sports topics. The source for the analysis was the mass-media Russian-language text on sports taken from the National Corps of the Russian Language.

This article focuses on such relevant issue as SMM. It also reveals such an aspect as the absence of a unified measure of the effectiveness of SMM. The authors tell about the need for research and the creation of uniform criteria for measuring the effectiveness of the work of SMM specialists.

This article is devoted to the phenomenon of new media, namely the way the Internet and social media coexist in the modern world.

В ходе продвижения организаций наблюдается тенденция увеличения роли контекстной и таргетированной рекламы в рамках проведения pr-кампании в сети Интернет. Авторы отмечают, что необходимость использования таргетинга обуславливается сразу несколькими факторами, в том числе и статистическими данными, свидетельствующими об эффективности работы с потенциальной целевой аудиторией подобных видов рекламы.

Speech manipulation is a complex psycholinguistic process. The main distinguishing features of manipulation are the hidden nature of influence, desire of author to subordinate the addressee and to change his point of view. The speech manipulator should have skillful linguistic and psychological skills. Manipulation is commonly used in almost all spheres of human activity, including politics. Political text as a kind of manipulation of public's consciousness is one of the most essential and the least understood problems in contemporary speech communication.

This article considers the technologies of the alcohol brand formation. The advertising campaigns of the leading brands are analyzed. The peculiarities of using advertising methods, concepts and technologies are revealed. Based on the study, several specific advertising technologies are published, which are most effective in practical application.

В статье говорится о том, что в связи с повышением роли социальных сетей в системе маркетинга, организациям необходимо активизировать работу в данном информационном пространстве. Возникает практическая необходимость формирования качественного контента, способствующего поддержанию высокого уровня вовлеченности целевой аудитории в рамках проведения PR-кампании.