List of publications on a keyword: «effectiveness»

This article examines the key aspects of compliance with standards and rules in construction. She emphasizes not only the importance of meeting these standards to ensure the safety of workers and users, but also the impact on the quality of the final product. The article offers an analysis of the risks associated with violating codes and regulations, as well as recommendations for effective compliance to achieve successful results in the construction industry.

This paper investigates how artificial intelligence (AI) technologies are used in improving the advertising communications effectiveness. The authors analyze how the use of AI can affect the advertising campaign effectiveness, and also consider the potential application of AI in the global advertising market. The object of the study is advertising communications of commercial enterprises. The subject is using AI in advertising communications. This article attempts to identify and characterize the directions of using artificial intelligence in advertising communications to improve their effectiveness. To achieve this goal, the following tasks are supposed to be solved: to identify opportunities to improve the effectiveness of targeting using AI; to consider the AI use to create unique advertising content (generation of texts, images and video content); to identify opportunities to analyze large amounts of data on the behavior and preferences of the target audience, its segmentation and, accordingly, the creation of personalized advertising messages; to consider the possibilities of providing personalized support for communications with customers using AI in advertising communications. As a result of the study, the authors offer a definition and characteristics of the main directions for using artificial intelligence in advertising communications.

The scientific article presents the results of the analysis of the definition of the theoretical characteristics, essence and concept of the economic category «the effectiveness of the organization's activities». Particular attention is paid to the concept of «economic efficiency» in assessing the activities of the enterprise. The relevance of determining the essence and concept of efficiency in the activities of the organization is that, thanks to the assessment of its indicators, the success of doing business is analyzed. It has been determined that the essence and characteristics of «the effectiveness of the organization» is defined as the degree of efficiency and effectiveness of the commercial activities of the enterprise.

The article is devoted to the analysis of advertising and its impact on consumer behavior and choices. A justification of such processes from a psychological point of view is given. Psychological methods and criteria for evaluating the effectiveness of advertising are also considered. An example of a specific advertising case is presented and analyzed. Several key conditions for effective advertising are identified.

In this article the development of cluster policy in Russia has been analyzed. Objective of the article is to identify theoretical, methodological aspects and practical recommendations on the formation of clusters, as well as an assessment of their effectiveness.

Maybe not everyone knows about it, but every person at least once in his life somehow participated in the negotiations. A small child crying for a toy; a teenager begging his parents to stay the night with a friend; a wife persuading her husband to go to his parents. All of the above examples are the simplest types of negotiations. At the same time, they are simple only because they are known to each of us, but during this type of negotiations, many, not knowing, use a variety of psychological techniques to achieve their goals.

This article is devoted to the analysis of the factors of the internal environment of the enterprise that affect the achievement of the strategic goal, which determines the overall level of competitiveness of the management system of this company. Special attention is paid to the element of corporate culture, as a component of the management process.

The article analyzes the concept of «effectiveness of the state management» through the prism of the information society. The effectiveness of the state management is considered in risk theory. It is assumed that the forecasting of risks is an important criterion for assessing the effectiveness of management in the information society.

The article considers the role of information technologies in improving the efficiency and quality of education, the influence of personal and motivational resources for building an educational process that has personality-oriented individual trajectories

In a complicated economic situation in Russia, the value of the effectiveness of the state financial policy increases. This monograph discusses the key problems of organization public finance of Russia and ways to solving problems. Negative trends in the dynamics of macroeconomic indicators require an adjustment to the implementation of financial policy to be done. Author suggest target areas of the country's financial policies: stabilization. In the corresponding financial situation the key direction in order to formation of adequate government financial policy is a balance between the objectives of the finance stabilization and stimulate economic growth to be found.

This article describes issues related to the punishment of imprisonment. We investigate the legal regulation, as well as analysis of theoretical views on the sentence of imprisonment for the long term

The article describes the essence and role of intellectual development of the head of an educational organization in the conditions of innovative economy. It also reveals the content of managerial competence as a main factor of increasing the intellectual development of the head and his/her social effectiveness. The components, criteria and indicators of managerial competence of the head of the educational organization have been determined.

The article is dedicated to studying the influence of organizational and project cultures on effective project management of the company by knowledge systematization and the comparative analysis of world companies’ practice that allowed to reveal the main factors and criteria of projects success and negative influence of organizational culture on the project; key aspects of corporate culture and cultural integration under the conditions of globalization.

The article deals with priorities of level language learning at non-linguistic institutions of higher professional education in Russia and contains recommendations for level learning. Attention is paid to delineate the most urgent problems that require further development. A level approach to foreign language teaching is considered as both a practical strategy in organizing foreign language teaching at the university and a factor that contributes to the development of educational system.

The paper stresses the need to analyze organization's financial situation; determines the main directions and methods of analysis. Based on the particular example the author has assessed the organization's financial situation, which is very important, and suggested the ways of quality growth of financial indicators.

The author of this paper examines the effectiveness of the relationship between company's goals and its employees’ goals, in particular management personnel. The researcher tries to explain the necessity of a motivation systems development using the balanced scorecard system to assess the performance of leaders. An effective contract as an important component of the assessment of the impact of commercial medical organizations of heads is offered.

This article deals with «the efficiency of the educational process» and «criterion» concepts and the term «indicators». The author designated the requirements for evaluating the criteria of the effectiveness of developed problem-based learning technology at college and showed the most important options of evaluating the effectiveness of problem-based learning technologies implementation in teaching at college, from his point of view. The list of indicated parameters can serve as a mean of evaluation the effectiveness of educational technology in general, and of a specific training session on the subject.

This article discusses controversial issues related to the punishment of imprisonment. We investigate the legal regulation, as well as analysis of theoretical views on the pros and cons of a sentence of imprisonment for a fixed term, its effectiveness

In this article the author analyzes the state and development of the main sectors of Russian science in the period preceding the beginning of the global reform in this area, in particular, reform of the RAS and its regional offices, and branch academies of sciences. Selection of academic science as an indicator of the state of scientific sphere Russia is not accidental, since the results of the companies is this sector is mainly formed and developed a system of fundamental knowledge, defining the conceptual directions of development of scientific thought and acting on applied science, development and innovation, the thus determining the development of the economy and social sphere. In this regard, the paper analyzes trends in the development of academic science in relation to the general trends of development of scientific activity in the country in order to justify the need for reform of the scientific sector. As the information base used the official statistics. According to the research the author defines the problem areas of domestic science, causing the feasibility of reforms for further sustainable development and improving efficiency

The article outlines the results of studying the major problems concerning supporting competitiveness and quality of dairy products in the Crimea. The researchers compared the level of competitiveness of the dairy enterprise ltd. «Бег» with other brands of milk and suggested measures to improve the efficiency and effectiveness of competitiveness management of dairy products in this region.

The problem of the study of emotional intelligence in the works of Russian and foreign researchers is considered in the article. Particular attention is paid to the description of the empirical part: the study of emotional intelligence among sales managers, as well as their productivity. The authors have shown that emotional intelligence affects the effectiveness of managers.

The successful introduction of the federal state educational standart requires high-qualified administrative and teaching staff. The main directions and objectives are development and implementation of unified reforms, monitoring of progress, providing of resource maintenance.

The article discusses the design of the Electromechanical parts of the micro hydro power plant for lowland rivers. Special attention is given to construc-tive solutions to improve their specific energy characteristics.

Эффективность, результативность, производительность, сельское хозяйство, политика государства

In today's world the various authors propose a huge number of methods for assessing the status and effectiveness of the health system at various stages. Each of the indicators to measure the effectiveness of various authors have the right to existence and application but accounting and analysis of all these indicators in the complex is the most appropriate to increase the efficiency of the health system.