List of publications on a keyword: «marketing»

The paper delivers the comparative analysis of the synthetic process of the relationship marketing development models. It is proved that in spite of difficulties in its structure the system models encourage a better understanding of the structure, functions and interconnections of the relationship marketing in the services sector of higher education institutions. The research insights showed that the modern conception of the institutional relationship marketing imposes the set of commercial, state and noncommercial marketing instruments. These instruments build the socioeconomic managing system of balanced cooperation of the subjects of higher education institutions’ services sector by the in-house marketing for the purpose of making ultimate solutions of internal and external problems in the higher education institutions turned to the satisfying the requirements of the target market.

In the present paper the structure of the social and economic potential of the territory is analyzed, the existing approaches and points of view are examined. The author describes content and structure of the territory potential, within which the functioning environment is highlighted. It is offered to use the resource-environment approach to the description of the marketing potential of the region; the key resource elements of the territory potential are closely described in the paper.

The researcher of this article has presented the analysis of evolution/devolution of electronic devices functionality as well as the analysis of the current situation at the computers and mobile devices market, and some thoughts about new products. Is a newer device better? Are corporations producing really new devices or they are only the improvement of old ones.

The authors of this article describe the role of the development of pharmaceutical companies, producing competitive products. The researchers focus on the need for rational and coordinated actions of the Ministry of Health, Ministry of Industry and Trade, FAS and pharmaceutical producers.

The paper summarizes the problem of the use of integrated marketing communications in agriculture, assessed the development of the Russian advertising market, the marketing activities of the agricultural sector in the region.

The article describes those areas of marketing tools which used in the complex of measures on Far East development. The role of territory marketing in formation of conditions for social and economic development of Far East macroregion is determinated; proposals on marketing approach to territory management in order to increase its competitiveness and attractiveness are formulated.

The authors describe in this article connection between logistics and restaurant business, show some problems and the ways to solve them, designed measures for perfection.

The article discusses the effective sales of agricultural products. The authors recommend the directions of improving sales management system. Moreover, the research proves that sales and production activity should be based on complex analysis and monitoring of the market conditions.

The main aim of each manufacturer in agriculture is to correctly assess the peculiarities of their manufacturing and to achieve effective strength of the final result. This requires to take the peqularities of agromarketing system into consideration, as the system encourages the achievement of buying and selling efficiency of agricultural goods. Under the conditions of free enterprise manufacturers should on their own make decisions about pricing, observe the amount of customers and their purchasing power, determine external and internal factors, observe the amount of salesmen and the level of market supply, determine the most effective market, access to foreign markets, plan and predict. The auther considers the abovementioned to be the reason for approaching agromarketing as a system.

Presented challenges and stages of the development process of marketing strategies for competitive agricultural enterprises, consider a system of competitive strategies are disclosed function to ensure their implementation.

In the scientific article the necessity of development and implementation of marketing strategies in the activity of any commercial enterprise, we give a meaningful description of the concept of «marketing strategy» and develop requirements for the selection strategy of trade enterprise.

The system of marketing information provides systematization, an assessment and use of the data characterizing a condition of the external and internal environment of the tourist entity. Without objective, actual, rather complete marketing information adoption of operational and strategic decisions is impossible.

Nowadays Digital advertising has the highest rate of growth in the global advertising market. Modern advertisers every year more and more attention to interactive advertising. This article describes the main types of Digital advertising, digital advertising market in Russia condition in 2014-2015, identified the main trends in the market and propose actions promoting the International Department of Marketing and Trade VSUES.

В нестабильное время становления и развития предприятия достичь преимущества на рынке может только детально продуманная и логически выстроенная эффективная маркетинговая конкурентная стратегия фирмы, предприятия, компании. Успех определяется также способностью и умением её разработки и реализации каждым менеджером по маркетингу. В статье рассматриваются особенно важные и значимые точки составления некоего плана действий по формированию конкурентной стратегии любого современного предприятия.

В статье уточнена значимость социальных медиа и содержание маргетинга в социальных сетях (SMM), сформулированы особенности и тенденции развития SMM в китайском Интернет (Синет) и его методология.

The author discusses the aspects of marketing development in the country, its evolution and transformation. Marketing as a science appeared in the Russian Federation after the transition state structure from a centralized to a market system. The very novelty of the subject, and especially a large flow of information, marketing in education very often leads even the experts are stumped, not to mention those who only starts to study this discipline. The challenge now facing us is to convey more detailed information and at the same time in reasonable form.

Internet advertising systems and internet statistics data usage in MIS (Marketing Information Systems) and MDSS (Marketing Decision Support System)

The article describes the main problems encountered in organizing and conducting sociological and marketing researches in modern companies, and also describes the prospects of development of sociological support organizations

This article discusses the methodological foundations of marketing research of the Russian flower market. The basic features of marketing research in the market of flowers.

In today's world, creating a successful business requires not only quality goods or services, but also a unique company image. The key element of marketing strategy – branding – is used to create it. Digital branding is becoming increasingly important in the use of digital communication channels to strengthen the brand, it is aimed at creating a positive impression of the brand in the online space, attracting the audience and increasing recognition. This article analyzes information sources on the topic under study and uses the example of the Golden Apple company to consider the tools and ways to achieve the goal with the help of digital branding: it highlights cases of interaction with other companies to implement and upgrade various digital components, and presents the financial results of the organization in recent years, indicating the successful functioning of the applied branding tools and, as a consequence, the competitiveness of the company.