List of publications on a keyword: «язык»

В данной статье рассматривается роль интернета в формировании нового стиля в языке, стиля интернет-общения. Стремительное развитие Интернета привело не только к появлению глобальной информационной среды, но и особых виртуальных миров, сетевых сообществ, а также своей сетевой культуры и сетевого языка. В процессе коммуникации был выработан специальный язык, для которого свойственно широкое употребление аббревиатур, простота, свободное отношение к нормам и традициям, эмоциональность и широкое употребление графических средств. Проблема исследования: изучение лингвистических особенностей общения посредством сети. Методы исследования: теоретические – историко-ретроспективный метод, метод актуализации, обобщения и систематизации информации, практические – наблюдение, сравнительно-сопоставительный анализ данных, анализ, обобщение и систематизация результатов деятельности. Объект исследования: многочисленные Интернет-сайты.

В данной работе рассматриваются особенности языковых средств, используемых в рекламном тексте для привлечения потребителей товара или услуги, на конкретных примерах рекламных текстов, а также анализируются вероятные ошибки перевода рекламных текстов. Авторы приходят к выводу, что язык рекламы отличается большой выразительностью, применением множества стилистических и лексических средств, использованием знаний психологии людей.

В статье рассматриваются причины возникновения англицизмов в немецком языке, сферы их употребления.

The main purpose of every teacher is to help students understand the language and increase their motivation in learning foreign languages. One of the most effective methods in motivating is the usage of contemporary literature in class. The main advantages of such literature as well as the requirement about how to choose the necessary literature are mentioned in this article. The research is also stating the necessity of using foreign literature in the context of different competence including the linguistic and social and cultural ones, including different points of approaches on this subject – personal, communicative and integrated. The example in the work is taken from the book «Harry Potter and the Goblet of Fire» by J.K. Rowling.

The subject of the study is the even layer in the ulus toponymy. The theme of geographical vocabulary of even origin is chosen. The work is carried out in order to identify the geographical appellative vocabulary of the even language with a comparative method, word-formation, structural, lexical-semantic analysis. As a result, the semantic correspondence of appellative vocabulary and place names with the types of geographical objects, features of the surrounding area and landscape is revealed. The author traces the borrowings of even geographical vocabulary to the Fund of the indigir dialect of the Yakut language. The materials of the study will be used in the preparation of a short toponymic dictionary.

The article actualizes the problem of increasing the effectiveness of training foreign students in the economic profile in the context of the subsequent provision of the labor market with highly qualified professionals that meet the growing demands of the current economic situation. The quality of students' training is considered from the point of view of the conditions for organizing a multicultural educational environment that meets the requirements of regional interaction and international cooperation. Aspects of the organization of the multicultural educational environment are considered on the basis of the multinational culture of the peoples of Russia, which is due to the economic discourse of the regions, appealing to the resources of interethnic adaptation during the training of students of economic specialties in higher education institutions, the factor of improving professional communication (as one of the most important competencies of the future specialist) interethnic and ethno-cultural dialogue in the process of education and the subsequent professional activities. The potential of the discipline «Russian as a foreign language» has been revealed in achieving the goals of organizing a multicultural environment through means of interethnic and ethno-cultural communication, taking into account its main components, among which special attention is given to discursive and strategic aspects. The main characteristics of skills and competences whose development is mediated by didactic-methodological means of the discipline «Russian as a foreign language» with a more profound mastery of the language of the specialty, taking into account the features of interethnic and ethno-cultural communication, are revealed. Their importance for successful professional socialization in conditions of interaction and cooperation of regions is shown.

The article examines capabilities of Russian zoophonic verbs (those describing sounds produced by animals) to create semantic modifications. Using the appending inventory of zoophonic verbal modifications from novel sources, previously unused in lexicographic practices, the open (infinite) nature of semantic modifications’ domain, its composition and the fluidity of its lacuna zones are shown. The structure of zoophonic verbal modifications is examined; verbal modifiers, non-typical for this lexical-semantic group of verbs, are inventoried. The obstacles to successful production of semantically modified derivatives during different stages of synthesis are classified by several criteria: denotative, semantic, and distributive. The research findings demonstrate the peculiarities of Russian zoophonic verbs’ behavior as well as map out their modification capabilities during the process of synthesis.

This article deals with the problem of describing the dialogical speech within the framework of the work of Bernhard Schlink, attention is paid to the linguistic elements used to transmit communicative acts and to the authors' goals aimed at the realization of creative intent. The purpose of the work is to consider the features of the transmission of live, real speech in the works of Bernhard Schlink. The work is of a survey nature. It provides examples of the author's use of phonetic, lexical and syntactic elements of the language, which contribute to the creation of a real dialogical speech between the characters. It was revealed that the description of communal acts in the works of Bernhard Schlink is characterized by a tendency to a strong emotional impact on the reader, the use of means of various linguistic levels responds to the author's desire to differentiate the text of the work in a stylistic way. From the lexical point of view Schlink resorts to the use of various kinds of colloquial elements of the language or units of low style, here are used phraseological units, modal particles, interjections, etc. From the syntactic side, the author uses incomplete sentences, free word order and etc. In the phonetic plan, the author shortens words, deafens them, as this happens during a real communicative act. The use of colloquial elements in the works allows the author to diversify the text stylistically and makes it more interesting for the reader, which is confirmed by the fact that Bernhard Schlink belongs to the most popular German writers of the day.

The article is devoted to the cognitive aspect of verbal actualization of implicit theories of a person in a dialogue, to the definition of a concept as a fragment of ethno-cultural background in the mental world of a person, to the analysis of a speech-making process that accompanies the verbal implementation of implicit theories of a person. The article contains the examples taken from the English and American literature that support the ideas put forward in the article.

The article discusses on the formation of competence at the present stage of education development in high school. The role of the modern training systems of international publishers, multimedia and online resources in creating favorable conditions for the correction of individual learning paths are specified from different points of view.

This article discusses some aspects of teaching a foreign language at initial stages, the importance of using the game element when working on the introductory-phonetic course is emphasized.

The article is devoted to the formation of foreign-language culture by means of study of local lore. The author, understanding real processes of education and everyday life of the modern person, assumes one of the ways of studying of English stimulating personal formation of the senior.

Among all attempts to create a planned language, one cannot but pay attention to Alexander Sommer Batek's pasigraphic system. The name of this system «neoglyph» comes from the term «hieroglyphs», which indicates the similarity of both sign systems. The essence of the concept is to describe the whole concept in one picture. In order to record a speech, it is necessary to add those concepts to a logical chain, supplementing the drawings with necessary grammatical signs. Neoglyphs can be deciphered by carriers of different languages. However, together with its author, its eubiotics, Esperanto and the idea of universal understanding neoglyphs were gradually ousted from the public's consciousness in 1944. Meanwhile, we still can find interesting and inspiring ideas in the works of Alexander Sommer Batek.

В работе представлены результаты исследования по выявлению отношения шестиклассников к изучению английского языка. В итоге сделан вывод о заинтересованности шестиклассников таким предметом, как английский язык.

The present article gives some consideration to the matter of language game that is to be reckoned among poetic devices, with a focus upon the participants of the game, classified correspondingly, its functions in accordance with the participants’ behaviour and features of the game in C.A. Duffy’s poetry for children in accordance with the author’s aims.

The article is devoted to the problems of interrelation between the logical and semantic levels of thinking. This approach allows us to reveal the essential latent patterns of linguistic structures serving as verbal packaging of the results of complex mental procedures. Comprehension of existing concepts in logic and linguistics in the context of cognitive science can contribute to solving actual practical and theoretical problems of modern linguistics related to the correlation of logical-cognitive and syntactic categories.

В статье рассматриваются сходства и различия именительного падежа в кыргызском и узбекском языках. Автором также были проанализированы варианты окончаний именительного падежа в диалектах и говорах в указанных языках.

В статье рассматриваются методики и средства, способствующие развитию социокультурной компетенции в школе. Среди наиболее эффективных выделены проектная и интерактивная методика, а также подготовка спектакля.

В данной статье рассматриваются преимущества и недостатки владения иностранными языками с опорой на личный опыт и оценочное мнение экспертов. В работе отмечено, что на протяжении достаточно большого временного промежутка идёт изучение способностей человеческого мозга, но так и не был дан однозначный ответ, на что действительно способен наш мозг.

В данной статье выяснены особенности восприятия понятий «огонь» и «вода» студентами разных национальностей. Проанализированы реакции респондентов, которые раскрывают содержание образов «огонь» и «вода» у современной молодежи.

В статье рассмотрены методы контроля знаний, отмечены преимущества и недостатки нетрадиционных методов контроля качества знаний, сделан вывод о целесообразности их использования совместно с традиционными методами.

Статья посвящена применению ИКТ в обучении английскому языку. Авторами описаны основные преимущества использования ИКТ в школах.

В статье поставлена проблема языковой коммуникации, осуществляемой не представителями вида Человек разумный. Обозначены причины и характер её отличий от человеческого языка, оценена вероятность преодоления создаваемого ей барьера в коммуникации. Рассмотрено отражение данной проблемы в научно-фантастических произведениях. Сделан вывод о практической значимости рассмотрения проблемы для лингвистики.

В статье рассматриваются основные проблемы формирования и распространения арабо-мусульманской письменности XVII–XVIII вв. При этом отмечается, что распространение арабо-мусульманской письменности было напрямую связано с необходимостью в Дагестане как языка межнационального общения.

Статья посвящена проблемам, которые возникают при обучении немецкому языку как второму иностранному в современной общеобразовательной школе. Рассматриваются вопросы мотивации к изучению второго иностранного языка, методические аспекты преподавания второго иностранного языка.