List of publications on a keyword: «market»

Автор данной статьи подчеркивает, что некоторые компании для продвижения продуктов и услуг используют традиционные методы маркетинга, другие развиваются каждый день вместе с развитием новых технологий и продуктов. Одним из таких продуктов является продукт «Умный дом» компании ПАО «Ростелеком». В статье рассматриваются возможности и преимущества социальных сетей в продвижении нового продукта; подчеркивается, что на данный момент потребитель мало знаком не только с продуктом компании, но и, в целом, слабо себе представляет, что такое «Умный дом». Поэтому, продвижение такого инновационного продукта требует новых, нестандартных решений. В статье отмечается, что необходимо не только показать, как работает продукт, но и сформировать потребительский спрос, а также вести диалог с потребителем, отвечая на все интересующие его вопросы. Решением данных проблем является SMM – Social Media Marketing.

In the article the author pays special attention to the assessment of the debtor's property in enforcement proceedings. The presence of experts-appraisers in the law enforcement services will ensure on-time and high-quality execution of warrants of arrest, appraise and sale of property in order to pay off the alimony, taxes, loans. The author comes to the conclusion that the use of these recommendations can improve the quality of work in the appraisal of property in the course of enforcement proceedings and ensure a balance of interests of debtors, collectors, appraisers.

Базы знаний необходимы при научно-техническом поиске для синтеза новых патентоспособных технических решений. Авторами статьи формируется база знаний об зарубежном оборудовании, представленном на рынке экстракторов компонентов растительного сырья.

Knowledge bases are needed in scientific and technical search for the synthesis of new patentable technical solutions. A knowledge base is being formed on foreign equipment on the market for extractors of components of plant materials.

At present, entrepreneurs play a large role in the functioning and development of society, however, often there are questions that make it impossible for entrepreneurs to carry out their activities in a normal manner. In this paper, we will determine who is an entrepreneur and what is his activity.

Аnnotation: The article deals with the importance of higher education as one of the factors affecting the employment of graduates studying in the direction of training "Hotel business". The study revealed that the new conditions Orient the young specialist to a greater commitment to work, focus on achieving results, the ability and desire to learn, responsibility, independence, efficiency. The interaction between the University and the employer helps the first to assess the prospects for further training of certain specialists and to make timely adjustments to the plans for the recruitment of applicants for various specialties.

This article focuses on such relevant issue as SMM. It also reveals such an aspect as the absence of a unified measure of the effectiveness of SMM. The authors tell about the need for research and the creation of uniform criteria for measuring the effectiveness of the work of SMM specialists.

The analysis of the structure of the global space market has been carried out, the main trends and trends of its development have been identified, and factors affecting the state of the domestic rocket and space industry have been analyzed. Based on the data obtained, scenarios for the development of the industry have been developed and the probability of their implementation has been determined.

The impact of sanctions restrictions on the development of the country's economy, as well as the problems encountered in the activities of industrial enterprises. Recommendations on the adaptation of economic entities to new economic conditions that can be used in the development of a development strategy based on the use of marketing tools are presented.

В ходе продвижения организаций наблюдается тенденция увеличения роли контекстной и таргетированной рекламы в рамках проведения pr-кампании в сети Интернет. Авторы отмечают, что необходимость использования таргетинга обуславливается сразу несколькими факторами, в том числе и статистическими данными, свидетельствующими об эффективности работы с потенциальной целевой аудиторией подобных видов рекламы.

Article is devoted to influence of a brand for consciousness of the person, his emotion and memory and also what helps the companies to be allocated against the background of competitors.

Until some time in the Russian Federation, all real estate transactions were carried out on the basis of market and inventory value, and from January 1, 2015 a new procedure for calculating property tax was gradually introduced. However, the existing cadastral system of evaluation of real estate often leads to judicial disagreements. It is proposed to introduce the normative value of real estate for tax purposes with a more mobile model of regulation.

In the conditions of formation of a new technological structure of the economy, it becomes necessary to more efficiently redistribute capital with the help of information and communication technologies. Integration processes in financial and telecommunication services markets allow to reduce transaction costs, increase labor productivity and quality of services. Conceptually, it is important to study the problem of creating a common information base for the functioning of infrastructure entities in the financial services market. Modern advanced technologies allow this to be done in practice.

The stock market occupies a Central position in the capital markets, as it is concentrated the vast majority of the turnover of financial assets. Redistributive processes taking place in the process of stock trade, determine the future structure of the national economy, the effectiveness of its development. In the course of research General scientific methods and techniques were used: scientific abstraction, generalization, analysis, synthesis, comparison. The results in the form of recommendations for the development of state regulation of the economy to ensure rapid response of the real sector to market trends in the stock market.

Adoption of blockchain technology as a platform for building public integrated information systems provides new opportunities for regulating the choice of behavioral models performed by market agents. The digital economy poses issues of adaptation of technological regulatory instruments to the value system and ethical boundaries established by the society.

Given analys of features and contradictions of integration development of forest machine-building complex of the Republic of Karelia in pre-reform economy of the USSR.

One of the conditions for the correctness of the adoption of transformational decisions is the analysis of the factors and causes that caused the subsequent features of market transformations of machine building in the post-socialist countries of Eastern Europe.

The necessity of methodological bases for justifying the directions of innovative development of machine-building enterprises in Russia is shown. This is the most important way of reproducing their life cycles.

The necessity of formulating methodological bases for justifying the directions of innovative development of machine-building enterprises in Russia is shown. This is the most important way of reproducing their life cycles.

В статье говорится о том, что в связи с повышением роли социальных сетей в системе маркетинга, организациям необходимо активизировать работу в данном информационном пространстве. Возникает практическая необходимость формирования качественного контента, способствующего поддержанию высокого уровня вовлеченности целевой аудитории в рамках проведения PR-кампании.

Every day more and more new companies emerge in the market, which try to compete with other firms in a similar sector, or take their own new niche. The goal of any company is to make profit and each of them does it their own way. In the already established market, it is not so easy to get a stake, but when there is no specific segment of the market, the company has to form it individually. This task requires sound decisions from owners and management.

The definitions of enterprise competitiveness are analyzed in the article. Factors defining it are revealed. For defining the ways of enterprise competitive growth SWOT-analysis was held in terms of the leader food and beverage company in Russia. All possible solutions for the effective enterprise are given.

The article deals with the organization of the market of container transportation by rail and water transport. The authors came to the conclusion that due to the excessive supply of transportation capacities, which will remain a fundamental problem of the world container market at least until 2019, negative dynamics of sea freight rates will be monitored.

Small and medium enterprises (SMEs) are the key to sustainable economic development and solution to a number of social issues in many regions. Almost all enterprises in the Organization for Economic Cooperation and Development`s regions (further OECD) belong to the category of small or medium, and they generate about 60% of the general employment and from 50% up to 60% of added value on average. Access to various funding mechanisms is the major prerequisite for development and creation of small and medium enterprises.

The article examines the current state of the international road transport market and its features in the Russian Federation. The concept of international road transport of goods is given and their main advantages before choosing other modes of transport are listed. The main problems of international road transport of goods at the present stage are analyzed and possible ways of their solution are given. In particular, the functional-informational model of the international trading company and its advantages are considered.