List of publications on a keyword: «market»

The article presents the rationale for marketing technologies choice to create a favorable image of the territory, taking into account the interests of consumers. Evaluation of marketing technologies influence on consumer behavior was carried out on the basis of correlation-regression analysis of indicators of perceived intensity of using specific marketing tools and technologies, and indicators characterizing territorial image, territorial product quality, resident consumers' satisfaction with territorial product, territorial product attractiveness for non-resident consumers, and consumers' loyalty to the territory. At each stage of favorable territorial image forming process based on marketing technologies, some marketing tools and technologies may be planned together for some consumer groups. The study revealed the possibility of involving consumers in the joint creation of value and formation of a favorable territorial image, which in turn will help to prevent and resolve conflicts of their interests, increase their satisfaction with the territorial product and their loyalty to the territory.

The author of the article notes that the process of influence on consumers can be identified in three marketing models. For each of these models, you can select those elements of the complex that are associated with the description of the user profile in fact and taking into account his preferences.

The article shows the dynamics of the development of the mortgage lending market in Russia, its trends and possible prospects, and also based on key parameters (interest rates of mortgage loans and the key rate of the Bank of Russia), the population's demand for secondary housing is forecasted.

Oil – a valuable energy resource, has an enormous impact on the world economy. According to the latest statistics global oil reserves will last 42 years, but with the development of new technologies it made possible the development of hard-to-reserves, which will help to extend the use of such a valuable energy resource for the long term. This article describes the main trends in the global oil market and analyzes the current situation on the world oil market.

Improving the competitiveness of the Russian Federation in the oil and gas industry – is one of the most pressing problems of today. Oil and gas – the most popular resources in the world. On this basis, in the highly competitive Russian companies it is not easy to manage to maintain its position in the world oil market. In this article the analysis of competitiveness in the Russian oil and gas industry is considered and some ways to improve the competitiveness of the Russian oil and gas companies in the world are studied.

A comprehensive financial and economic analysis of the activities of the two largest fright railways of the first class of the United States was carried out in the article. This analysis has made it possible to identify a number of tools and methods that ensure the achievement of a level of financial efficiency and a previous level of profitability, while reducing the volume of cargo transportation.

The article analyzes the development of modern marketing strategy of «Public Joint Stock Company United Aircraft Corporation». The main activities of the organization are considered.

The risks analysis in the process of new equipment introduction into production is studied in this article. The authors come to the conclusion that it is necessary to develop techniques for the introduction of multifunctional process equipment at individual enterprises with the subsequent introduction of them in all industries of Russian industry.

Problems of quality of market economy are revealed, the main approaches to determination of category «quality» and levels of his assessment under to the ISO international standards of a series 9000 are considered in the article. The interrelation of economy and quality management, efficiency and quality of performance of production is disclosed, considering foreign and domestic experience. The main problem of quality which major factor is increase in the standard of living, economic, social and ecological security is considered.

The article is devoted to a comprehensive study of the modernism and postmodernism phenomena in labor market research. The author of the article focuses on the necessity of more detailed study of the labor market and the concept of combating unemployment.

Internet advertising in Russia has been developing rapidly in past 5–10 years. The most active in advertising are the companies that produce and sell goods to the end user. This article explores if there is a need to promote B2B projects online.

Keywords: The SOSTAC model is universal and successfully applied approach to develop a digital marketing plan, It includes six stages: Situation, Objectives, Strategy, Tactics, Actions and Control, SMART Technology – a modern approach to setting working objectives, The combination of these two methods lets to achieve optimal marketing results.

The labour market is an important part of the overall structure of the market economy. The level of its development largely determines the economic growth of the national economy. The article discusses the current state of the labour market of the Chelyabinsk region, reveals the main problems and ways of their solution

The paper discusses the issues associated with a personalized concept for the development and promotion of differentiated SPA and Wellness programs in the hotel market. According to the results of the developed plan must be stratified base of the SPA and Wellness services that represent the ranked strata at the request of the class A, B, C that will generate a diversified service packages for personalized advancement

IT-technologies has become a "cult" of modern society. Everything we do is somehow connected with information, its processing and transmission. Stock markets have also undergone changes due to the introduction of innovative technologies. That gave these technologies? Mainly speed.

The article describes the responsibility in the area of finance, taxes, insurance, securities market according to the current legislation

In this article the analysis of the strategy of organizations, proven in the development of plans, activities, projects, and situation of the organization. Highlights the key performance criteria when choosing a strategy.

Analysis of problems and prospects of improving the competitiveness of the pharmacy network on the territory of St. Petersburg. For this purpose a comparative analysis of the pharmacy "rainbow" with competitors, which are "Petersburg drugstores"

Вased on the experience of Petrozavodsk University, it is shown that the competitiveness of universities in the IT-goods and IT-services market in the timber industry complex can be ensured by mathematical modeling and solving optimization problems.

Given a brief analysis of the work "Competition in the market of IT products and IT services." An opinion was expressed about the possibility of participation of Russian universities in this market.

The current state of economic science is based on the definitions of economic behavior, economic and managerial activities and labor, that were typical for the classical and post-classical period of economic development. The formation of a new type of economy - the economy of abondant resources and scarce needs (as opposed to the economic model of scarcity of resources and unlimited needs) requires a new interpretation of entrepreneurship, labor and a new type of economic activity - the agency.

В статье отражены результаты проектирования архитектуры автоматизированной системы управления социальными сетями. Осуществлён анализ предметной области и схожих систем. На основе потребностей пользователей были сформулированы требования к разрабатываемому программному продукту, основными из которых являются поддержка социальных сетей, актуальных в России; подключение множества аккаунтов, планирование публикации одновременно в нескольких сетях, объединение подключенных соцстраниц в проекты, получение статистической информации об аккаунте и участниках администрируемых групп. В результате проектирования была построена диаграмма нотации IDEF0.

It reflects some aspects of market understanding of investment activity on the example of the Republic of Karelia as a factor of social and economic potential of the region. It is shown that nearly three quarters of the budget allocated to investment in fixed assets, up from the federal budget.

The relevance of a question is caused by insufficient level of modernization processes regulation and formation of educational systems in regions. The higher education markets and labor markets are insufficiently interconnected in regions. The main tendencies of higher education development by the example of Siberian regions and the Far East are presented in the monograph. Mainly, they are ambiguous or adverse by character. The prolongation of it can lead to decrease in long-term competitiveness of regional education systems and to strengthening of the capital education systems monopoly position. The role of Siberia and the Far East regions in volume of the top skills training, by the number of network of higher education institutions and the operating dissertation councils, decreases. Special attention is paid to development of the higher education in the Novosibirsk region taking into account resource base, economic branch and regional specifics. To overcome unpromising tendencies it is necessary to develop interaction of interested parties and systematized researches of regional higher education on a reliable information base. The offered recommendations, submitted to alignment of competitive positions of regional higher education institutions are addressed to the representatives of the regional and federal authorities, the analysts and the researchers of labor markets and higher education.

The paper delivers the comparative analysis of the synthetic process of the relationship marketing development models. It is proved that in spite of difficulties in its structure the system models encourage a better understanding of the structure, functions and interconnections of the relationship marketing in the services sector of higher education institutions. The research insights showed that the modern conception of the institutional relationship marketing imposes the set of commercial, state and noncommercial marketing instruments. These instruments build the socioeconomic managing system of balanced cooperation of the subjects of higher education institutions’ services sector by the in-house marketing for the purpose of making ultimate solutions of internal and external problems in the higher education institutions turned to the satisfying the requirements of the target market.