List of publications on a keyword: «promotion»

The article reveals the theoretical issues of the formation of the health keeping competence of children of senior preschool age: the relevance of this problem, the stages of work on the formation of health-saving competence of older preschoolers.

The article discusses the specifics of promoting educational services using innovative technologies for higher education institutions. The aim of the study is to develop an algorithm for promoting higher education institutions using innovative technologies. The authors considered the most common problems faced by institutions of higher education when integrating promotion tools with the use of innovative technologies into their activities. An algorithm for promotion with the use of innovations, adapted for institutions of higher education, has been developed the practical application of which is currently possible by classical universities in the Russian Federation.

The article discusses the basic terms and concepts associated with hotel services and their economic indicators. The article also deals with the problem of inefficient sales of additional services by hotel enterprises due to mismatch with consumer demand. For this problem, the author has proposed a solution, which has been tested in hotels of St. Petersburg.

The article describe the role of physical culture in the life of modern man, highlights the positive impact of physical activity on the state of the human body, on his mental activity

In this article the author outlines that in the age of information technologies, the sphere of interaction between customers and sellers has moved to the Internet. Every day 5 billion people on the planet enter the network. In this regard, in recent years, advertising on the Internet has become increasingly popular. The author of the article points out various types of advertising. The author comes to a conclusion that modern business structures and private entrepreneurs actively use social networks to promote their products and services, because social networks are an ideal advertising platform.

The author of the article notes that the process of influence on consumers can be identified in three marketing models. For each of these models, you can select those elements of the complex that are associated with the description of the user profile in fact and taking into account his preferences.

The paper discusses the issues associated with a personalized concept for the development and promotion of differentiated SPA and Wellness programs in the hotel market. According to the results of the developed plan must be stratified base of the SPA and Wellness services that represent the ranked strata at the request of the class A, B, C that will generate a diversified service packages for personalized advancement

Considered problems of assessing inventive activity at the University. Displaying a weak influence of the University to promote invention and patenting of intellectual property.

In accordance with the Law of the Russian Federation "On Education" the health of schoolchildren is one of the priority areas of state policy in the field of education. In modern conditions, the school is called upon to fulfill not only the educational function, but also to take care of preserving and strengthening the health of children, as everyone goes through the school and the problem of preserving and strengthening health needs to be solved here.

According to the author, the identification of sources of law governing the promotion of women's employment is important for clarifying the nature of the legal regulation mechanism, as well as for identifying gaps in this area. In the Russian Federation, normative legal acts regulating social relations in the sphere of women's employment are proposed every year, but they never come into force. The presence of the main legal gender-specific sources in the field of employment of women contributes to the reduction of discrimination in employment.

The article discusses aspects of international cooperation between Russia and Thailand as an example the formation and promotion of tourist product of Thailand to the Russian tourist market. Particular attention is paid to the original marketing techniques aimed at positioning a variety of tourism opportunities in the Kingdom of Thailand, which serves as the basis for sustainable tourism cooperation between the two countries.

The author describes the problem of formation of tax literacy and culture of the population of the Russian Federation, identifies the causes of non-compliance with the taxpayer's tax discipline. The statistical analysis of tax offences has been made. The article describes the main causes of tax evasion by legal entities, analyzes methods to improve tax literacy, provides the list of activities to achieve a high level of outreach service for the taxpayers and suggests the ways of improving service for the taxpayers as partners of the state.

The article deals with preferences and general motives influencing an employee's carreer developing and planning in a company as well as intercoupling of employee's loyality to a company and carreer in it.

The article is about the formation of the valuable attitude to education in the late period of life. Concept, methods, conditions of the third age people’s introduction to educational activities are suggested.

В данной статье автором раскрывается понятие «социальные медиа», проанализированы рекламно-коммуникационные технологии в социальных медиа и выявлены тренды.

The article describes the theoretical and practical aspects of formation of local budgets in the conditions of macroeconomic instability. The research allowed to evaluate their present status as busy. It appears that the formation of a real financial autonomy of local governments should be based on the development of property taxation expansion of tax powers of authority subjects for special taxation regimes, the promotion of best practices of individual Russian regions by self-taxation of citizens.

Physical education and sports played a very important role in the forming of patriotic stance and national identity of the Soviet people. The approach to sporting patriotic education of Soviet citizens was a complex phenomenon, combining various promotion and motivation practices among the population.

This article discusses the methodological foundations of marketing research of the Russian flower market. The basic features of marketing research in the market of flowers.

This article discusses ways of improving the personnel management system, high efficiency depends on raskryto of the proceedings concerning the main structural elements of the groups, and that also proved their importance in the success of the organization. Activity organization comes in that is a major factor in resolving the necessary issues.