List of publications on a keyword: «market»

Abstract: The article is devoted to the study of the peculiarities of the use of social capital by migrant workers in the labor market. It is noted that the study of social capital as a factor of competition in regional labor markets remains relevant. Social capital has a significant impact on the process of acculturation of migrant workers. The study of the social component of the capital of migrant workers is important for optimizing the functioning of regional economic systems.

The article is devoted to the problem of feminist marketing in fashion. The author notes that the key point in marketing is authenticity - when brands sincerely embrace feminist values, it can lead to stronger emotional connections and a more engaged consumer base.

This paper investigates how artificial intelligence (AI) technologies are used in improving the advertising communications effectiveness. The authors analyze how the use of AI can affect the advertising campaign effectiveness, and also consider the potential application of AI in the global advertising market. The object of the study is advertising communications of commercial enterprises. The subject is using AI in advertising communications. This article attempts to identify and characterize the directions of using artificial intelligence in advertising communications to improve their effectiveness. To achieve this goal, the following tasks are supposed to be solved: to identify opportunities to improve the effectiveness of targeting using AI; to consider the AI use to create unique advertising content (generation of texts, images and video content); to identify opportunities to analyze large amounts of data on the behavior and preferences of the target audience, its segmentation and, accordingly, the creation of personalized advertising messages; to consider the possibilities of providing personalized support for communications with customers using AI in advertising communications. As a result of the study, the authors offer a definition and characteristics of the main directions for using artificial intelligence in advertising communications.

This article is devoted to the analysis of the role of social capital in the context of the labor market. The paper examines the conceptual apparatus and basic approaches to understanding the essence, features and functions of social capital. The article explores the influence of social capital on the labor market. Particular attention is paid to the study of networks of social connections that form social capital in the labor market in accordance with network theory.

The article examines the modern requirements of society to the universal competencies of university graduates through the prism of publications in the leading media. Employers expect professionals from universities with a set of necessary professional and supra-professional competencies. Modern Russian media reflect discussions in academic, scientific, and professional circles that affect the requirements of employers and society for professional knowledge and universal core competencies imposed on young employees.

В статье рассматривается феномен применения новостной повестки в качестве инструмента контент-маркетинга. Ньюсджекинг применяет актуальный новостный тренд для привлечения внимания широких слоев аудитории, а также для поднятия трафика в новых медиа. Авторы подчеркивают актуальность применения технологии, что обусловлено современными реалиями – множеством инфоповодов, которые затрагивают широкие массы аудитории. В статье описаны факторы, влияющие на широкое распространение инструмента, суть ньюсджекинга, а также приведен актуальный опыт применения с последующими результатами. Результатом исследования является вывод об использовании технологии совместно с принципами care-marketing, необходимыми для оптимальных коммуникаций с аудитории в условиях 2022 года.

The article is devoted to the issues of working-out and adjustment of the development strategy in PJSC "Gazprom". The results of the strategic analysis of the macro- and microenvironment in the organization are presented. Key problems in the company's activities are identified. An approach to the implementation of multi-criteria assessment and the choice of the basic competition strategy of the organization is proposed.

The article discusses the specifics of promoting educational services using innovative technologies for higher education institutions. The aim of the study is to develop an algorithm for promoting higher education institutions using innovative technologies. The authors considered the most common problems faced by institutions of higher education when integrating promotion tools with the use of innovative technologies into their activities. An algorithm for promotion with the use of innovations, adapted for institutions of higher education, has been developed the practical application of which is currently possible by classical universities in the Russian Federation.

In currently dynamic environment and fierce competition, hostels are forced to focus not only on the internal state of affairs of the company, but also on developing a long-term strategy of behavior that would allow them to quickly respond to changes in their environment. To analyze the micro-level of the organization's external environment, a competitive analysis is used according to the Porter's five forces model (the intensity of competition among existing players, the threat of the appearance of substitute goods, the threat of new players on the market, the bargaining power of suppliers and the bargaining power of consumers). The article analyzes the Porter's model and assesses the factors that influence hostels’ activities in Odintsovo.

The author presents an organizational system of federal, regional, municipal and market services aimed at providing prompt medical care as a way to achieve the preservation of public health in case of sudden acute diseases, conditions, exacerbation of chronic diseases that pose a threat to human life or without obvious signs of a threat to human life. Methods of providing prompt medical care are analyzed on the example of the Republic of Bashkortostan.

The article is devoted to the analysis of advertising and its impact on consumer behavior and choices. A justification of such processes from a psychological point of view is given. Psychological methods and criteria for evaluating the effectiveness of advertising are also considered. An example of a specific advertising case is presented and analyzed. Several key conditions for effective advertising are identified.

The article discusses modern HR technologies in the labor market, especially in the hotel sector, as well as innovative approaches to working with students and the work of talent management technologies.

In this article, the conditions and features of providing federal and regional government services and municipal, market services are discussed, and the efforts of volunteer fire brigades, as well as companies and citizens, are highlighted. As a result of their interaction, a system of interconnected complementary services is established.

The article is devoted to the analysis of the features of marketing support for the commercial activities of an enterprise in the professional services market. The authors consider the key elements of the marketing mix for the design and installation of internal engineering networks using the example of BMT VSTM Сompany, revealing the specifics of the product, pricing policy, as well as promotion and marketing.

The primary purpose of this study is to identify market opportunities and factors affecting the development of channels for the distribution of cosmetic products on the Russian market. The authors analyze the factors that influence the existing market situation of the channels of distribution of cosmetic products. According to the results of the marketing research, it is revealed that the distribution channels of the cosmetic products market may have possible advantages, which in the near future may take a leading position in the market segments, namely the use of innovative ingredients that provide skin nutrition; satisfaction of consumer expectations; price concessions as opposed to competitors, a wide range of products.

The used car market currently remains at a high level in Russia, since not everyone can afford to buy a new car. The situation is similar in the capital of our country, Moscow. Except that there is more demand for foreign-made cars than for domestic ones, unlike the other regions of the country. The authors have analyzed the used car market in Moscow and determined which brands and models are the most popular in the city.

In the current conditions of the development of a market economy and in the wake of the increasing integration of business processes in almost all areas of activity (including the media industry), the issue of journalism as a full-fledged element of a market economy is extremely urgent. This article is devoted to the author’s argument about how journalism interacts with the economy and whether it can be considered as a commodity.

This article discusses the main cryptocurrencies, ICOs and the ICO market, as well as the classification of the world Blockchain system and its main tasks in the economic market.

The article deals with the modern features of positioning and repositioning in marketing, as well as innovative approaches to positioning, analyzed on specific examples of companies that have initiated their use.

The primary purpose of this article is to analyze the state of contemporary art in the context of mass culture: the phenomena of mass and elite art are characterized, the relationships between and mutual influences of various factors of mass art are determined, and the significance of the commercial aspect in the development of contemporary art is revealed.

Modern features of the labor market in Russia as well as the factors determining these features are considered in the article. The indicators of population income are presented. Regional features of the labor market are shown. The problems of the labor market development are identified and authors presented some suggestions for solving these problems.

The article discusses the use of Internet technologies by small and medium-sized enterprises as well as natural and state monopolies in modern society. Salient features of a new type of economy are defined.

Today, the topic of blockchain is at the peak of fashion. Any project causes increased interest if it is «on the blockchain», any newspaper article attracts additional attention if it mentions this technology. But many people do not fully understand what this technology is, how it works and where it can be used. In this article, we want to speculate about how blockchain can be used in business and show why this technology can really change our future for the better.

In this paper, key features of the mobile advertising market are considered. Prospects for the development of the mobile advertising market in Russia are defined.

Petrozavsk University assesses the strategic horizons of the Republic of Karelia. It is taken into account that the development of the regional market should be adjusted to an adequate modern level for the development of the economy and its further movement forward, based on scientific justification.