List of publications on a keyword: «Intel»

This paper investigates how artificial intelligence (AI) technologies are used in improving the advertising communications effectiveness. The authors analyze how the use of AI can affect the advertising campaign effectiveness, and also consider the potential application of AI in the global advertising market. The object of the study is advertising communications of commercial enterprises. The subject is using AI in advertising communications. This article attempts to identify and characterize the directions of using artificial intelligence in advertising communications to improve their effectiveness. To achieve this goal, the following tasks are supposed to be solved: to identify opportunities to improve the effectiveness of targeting using AI; to consider the AI use to create unique advertising content (generation of texts, images and video content); to identify opportunities to analyze large amounts of data on the behavior and preferences of the target audience, its segmentation and, accordingly, the creation of personalized advertising messages; to consider the possibilities of providing personalized support for communications with customers using AI in advertising communications. As a result of the study, the authors offer a definition and characteristics of the main directions for using artificial intelligence in advertising communications.

The intellectual potential of a society is explained not by the simple sum of individuals who make up its intellectual potential, but by the manifestation of a state of qualitative changes. Any attempt to measure intellectual potential using formulas leads to its consideration as a simple arithmetic sum. As a result of the activity of an individual, the qualitative state of the intellectual potential of society, the realization of its intellectual potential, apparently determine the level of development of society and all its subsystems: economic, ensuring the production of products, satisfying the material needs of people.

Abstract: The article presents the author's view on the application of neurogymnastics methods in correctional and pedagogical work with children with disabilities. Examples of exercises aimed at enhancing the interaction of the cerebral hemispheres, as well as relaxation and stimulation of nerve impulses are given. This article may be useful to specialists in the field of speech therapy, defectology, as well as kindergarten teachers.

Physical culture can be considered as a battery that absorbs the power of intellect, will, memory, which gives meaning to life, allows you to maintain activity and optimism. Education and physical training lay down the norms of social behavior. The greater the heights of the human mind, the more important is prudence in the activities of a scientist responsible for the fate of civilization.

Annotation. This article defines the concept of artificial intelligence, what it is, in which areas it is most popularly used at the present time, how fast the process of implementing artificial intelligence is progressing, and consider the effectiveness of artificial intelligence, how it is useful to humanity. Examples of the introduction of artificial intelligence in the company are also presented.

В статье рассматривается проблема влияния недоношенности на развитие интеллекта и нервно-психического развития детей. В исследовании принимали участие недоношенные дети различного срока гестации, в контрольную группу входили дети, рожденные в срок. Для оценки интеллекта использовалась шкала Бейли (3 редакция), для оценки НПР-таблицы, рекомендованные ВОЗ.

At preschool age, the game becomes an independent activity of the child, he learns different types of games, with the help of games, the preschooler "enters different spheres of social reality, expanding the possibilities of cognition of these spheres." Thus, the game has a positive impact on the formation of interaction and relationships of children.

The article discusses some ways of protecting intellectual property rights established by civil legislation. The grounds for the use of certain methods of intellectual property rights protection are characterized, their features are highlighted. The similarities and differences of the methods of intellectual property rights protection with the general methods provided for in Article 12 of the Civil Code of the Russian Federation are studied. It is concluded that intellectual rights are protected by the methods provided for by the Civil Code of the Russian Federation, taking into account the essence of the violation of the right and the consequences of the violation of this right

Intellectual activity is one of the key elements in the development of information technologies. The results of intellectual activity (RID) in the IT field, such as programs, applications, algorithms, databases, are a valuable asset for companies and individual entrepreneurs. To obtain an economic effect, it is necessary to use legal protection and methods of their commercialization. This article discusses the most common methods of commercialization of the results of intellectual activity in the IT sphere.

The article talks about the search for vulnerabilities in the search for different topics, the topic is revealed: "Victory Day".

This research aimed to investigate the peculiarities of the emotional intelligence of basketball players of different levels of mastery. The study involved 33 average levels of mastery and 33 high levels of mastery sportsmen. The Schutte Emotional Intelligence Scale (SEIS) was used in the study. The results of this study revealed that appraisal of higher-level mastery basketball players was statistically significant (p < 05) higher than sportsmen's average level of mastery. But the optimism (p < 05) was higher for the average level of mastery players. No statistically significant differences in overall emotional intelligence estimates were found between average and higher level of mastery basketball players.

This research was aimed to investigate the peculiarities of the emotional intelligence of basketball coaches. The study involved 22 basketball coaches (12 men and 10 women). The concept of emotional intelligence in this research as- the ability to regulate social and emotional behavior. Schutte inventory was used in the study. According to the results of the study, women had significantly (p <.05) higher estimates of the perception of emotion and managing other people's emotions of the components of emotional intelligence, while men had higher estimates of managing one's emotions. The component using emotions scores were higher in women, but insignificantly.

Is explored the relationship between emotions and the effectiveness of communication, given a brief overview of the three parts of the research in identifying these features through the prism of emotive linguoecology.

Статья содержит прием развития высших психических функций у школьников на уроке географии через использование метода интеллект-карт. Удобство и простота использования, как для педагога, так и для ученика.

The article is devoted to the issue of forming cognitive interest in younger students with intellectual disability. The issue is present not only among children with intellectual disability, but it is with them that it is most difficult to form it, since in primary school age these children still have a predominant play activity, as a result of which children with intellectual disability have distorted conception about the world around them. Intellectually disabled students tend to have a superficial acquaintance with any subject, as a result of which it is quite difficult for them to analyze and synthesize, so their perception and understanding also suffers. The correctional program presented in the article has a mission to eliminate these problems and help children in the formation of correct cognition.

The article highlights the problem of distance learning for children with special educational needs during the period of self-isolation. The article presents the online project Creative Workshop “Skazka”, developed and implemented in children's groups in the period of coronavirus pandemic.

This paper analyzes current state of information technology in airline industry and demonstrates future tendencies of IT used by airlines.

The article reveals modern approaches to ensuring the development of the intellectual potential of cadets and the ability to apply it in military and professional activities.

In order to increase food security of the territories of the Far North and the Arctic, it is necessary to form new intellectual property objects - functional food products for the population living/working in difficult natural and industrial conditions.

It is shown that the development of new intellectual property objects - functional food products is an important factor in improving food security of the population living and working in difficult natural and production conditions of the territories of the Far North and the Arctic

Shows technical innovations for solving economic problems of the forest complex, patented by forest engineering universities of Russia in 2020. The need to consider technical innovations of a wide range of organizations leading the development of innovations for the forest complex is shown.

Directions of patenting the developments of scientists of Petrozavodsk State University in 2020 are shown. It is noted that the predominant part of new university patents is aimed at solving urgent problems of the economy and industry.

This article is devoted to the role of artificial intelligence in the global economy. Today, the problem of introducing new technologies in all spheres of life is relevant. The article reveals the concept of artificial intelligence as a factor in the development of the economy and finances of the world. An overview of the current state of the artificial intelligence system use is given.

It was suggested that when creating intellectual property in the field of artificial intelligence, Russian scientists, developers and manufacturers do not pay enough attention to their patenting

Сonsideration is given to intellectual property objects patented in Russia for monitoring and control in the Arctic and the Far North based on the use of artificial intelligence.