List of publications on a keyword: «intelligence»

This paper investigates how artificial intelligence (AI) technologies are used in improving the advertising communications effectiveness. The authors analyze how the use of AI can affect the advertising campaign effectiveness, and also consider the potential application of AI in the global advertising market. The object of the study is advertising communications of commercial enterprises. The subject is using AI in advertising communications. This article attempts to identify and characterize the directions of using artificial intelligence in advertising communications to improve their effectiveness. To achieve this goal, the following tasks are supposed to be solved: to identify opportunities to improve the effectiveness of targeting using AI; to consider the AI use to create unique advertising content (generation of texts, images and video content); to identify opportunities to analyze large amounts of data on the behavior and preferences of the target audience, its segmentation and, accordingly, the creation of personalized advertising messages; to consider the possibilities of providing personalized support for communications with customers using AI in advertising communications. As a result of the study, the authors offer a definition and characteristics of the main directions for using artificial intelligence in advertising communications.

Abstract: The article presents the author's view on the application of neurogymnastics methods in correctional and pedagogical work with children with disabilities. Examples of exercises aimed at enhancing the interaction of the cerebral hemispheres, as well as relaxation and stimulation of nerve impulses are given. This article may be useful to specialists in the field of speech therapy, defectology, as well as kindergarten teachers.

Physical culture can be considered as a battery that absorbs the power of intellect, will, memory, which gives meaning to life, allows you to maintain activity and optimism. Education and physical training lay down the norms of social behavior. The greater the heights of the human mind, the more important is prudence in the activities of a scientist responsible for the fate of civilization.

Annotation. This article defines the concept of artificial intelligence, what it is, in which areas it is most popularly used at the present time, how fast the process of implementing artificial intelligence is progressing, and consider the effectiveness of artificial intelligence, how it is useful to humanity. Examples of the introduction of artificial intelligence in the company are also presented.

В статье рассматривается проблема влияния недоношенности на развитие интеллекта и нервно-психического развития детей. В исследовании принимали участие недоношенные дети различного срока гестации, в контрольную группу входили дети, рожденные в срок. Для оценки интеллекта использовалась шкала Бейли (3 редакция), для оценки НПР-таблицы, рекомендованные ВОЗ.

The article talks about the search for vulnerabilities in the search for different topics, the topic is revealed: "Victory Day".

This research aimed to investigate the peculiarities of the emotional intelligence of basketball players of different levels of mastery. The study involved 33 average levels of mastery and 33 high levels of mastery sportsmen. The Schutte Emotional Intelligence Scale (SEIS) was used in the study. The results of this study revealed that appraisal of higher-level mastery basketball players was statistically significant (p < 05) higher than sportsmen's average level of mastery. But the optimism (p < 05) was higher for the average level of mastery players. No statistically significant differences in overall emotional intelligence estimates were found between average and higher level of mastery basketball players.

This research was aimed to investigate the peculiarities of the emotional intelligence of basketball coaches. The study involved 22 basketball coaches (12 men and 10 women). The concept of emotional intelligence in this research as- the ability to regulate social and emotional behavior. Schutte inventory was used in the study. According to the results of the study, women had significantly (p <.05) higher estimates of the perception of emotion and managing other people's emotions of the components of emotional intelligence, while men had higher estimates of managing one's emotions. The component using emotions scores were higher in women, but insignificantly.

Is explored the relationship between emotions and the effectiveness of communication, given a brief overview of the three parts of the research in identifying these features through the prism of emotive linguoecology.

Статья содержит прием развития высших психических функций у школьников на уроке географии через использование метода интеллект-карт. Удобство и простота использования, как для педагога, так и для ученика.

The article highlights the problem of distance learning for children with special educational needs during the period of self-isolation. The article presents the online project Creative Workshop “Skazka”, developed and implemented in children's groups in the period of coronavirus pandemic.

This paper analyzes current state of information technology in airline industry and demonstrates future tendencies of IT used by airlines.

This article is devoted to the role of artificial intelligence in the global economy. Today, the problem of introducing new technologies in all spheres of life is relevant. The article reveals the concept of artificial intelligence as a factor in the development of the economy and finances of the world. An overview of the current state of the artificial intelligence system use is given.

It was suggested that when creating intellectual property in the field of artificial intelligence, Russian scientists, developers and manufacturers do not pay enough attention to their patenting

Сonsideration is given to intellectual property objects patented in Russia for monitoring and control in the Arctic and the Far North based on the use of artificial intelligence.

In this article, the relevance of emotional intelligence in coaching is considered. The article differentiates with the basic theoretical point of view and practical application in business.

В статье, на основании сделанных наблюдений, предлагаются к более широкому использованию хорошо известные методы: мнемотехника, скорочтение и общая (аристотелева) логика. Утверждается, что совместное использование этих подходов может серъезно повысить обучаемость студентов и старших школьников.

In this article, the problem of ensuring the protection of information from the point of view of legal activity is considered. The work also contains a list of normative legal documents that allow to analyze in details the subject of information security.

The article reviews some of the main problems of modern software implementations of artificial intelligence based on neural networks. We consider such problems as the need for large amounts of data for training, the instability of results on similar problems and opacity. Based on the analysis of this problems, a set of technical solutions is proposed to overcome them.

Abstract: the article considers new approaches to education in the natural Sciences, a combination with humanitarian disciplines and techniques of educational work.

The article considers new approaches to education in the natural Sciences, a combination with humanitarian disciplines and techniques of educational work.

In the study, the solution of the allocated didactic problem is associated with the training of specialists of a broad profile on the basis of the formation of a systematic type of orientation in both subject and activity bases of the applied basic science regarding the implementation of the principle of erzgamnosti through the twelve-element schemes of system analysis, the whole systemic life cycle, the corresponding form of intellect, in the process of a twelve-phase analysis of educational and professional action and Erzgammy stars.

In this article some of the techniques that allow to reveal the level of formation of figurative-schematic thinking in pupils of secondary school age with a moderate degree of intellectual impairment have been considered.

This article discusses the issues of a comprehensive program of sensory-motor development aimed at the development of rhythm and hand movements by means of physical education and by creating a zone for the development of all aspects of the mind, speech and motor skills of the child.

The article discusses the use of robotics and artificial intelligence systems in mechanical engineering.