List of publications on a keyword: «person»

Telehealth and remote monitoring improve healthcare accessibility but also expose sensitive data to security and privacy risks, where traditional authentication methods often prove inadequate. The electrocardiogram (ECG) has emerged as a promising biometric modality due to its inherent liveness detection, universality, and individual uniqueness. This paper reviews the ECG authentication pipeline, including signal acquisition through wearables, pre-processing techniques for noise reduction, feature extraction methods (fiducial, non-fiducial, and deep learning), and classification models. Publicly available datasets are examined, alongside key performance benchmarks. Persistent challenges-such as intra-subject variability, computational constraints in wearables, and ethical concerns are discussed, with future directions highlighting multimodal systems, privacy-preserving techniques, and standardized validation. ECG authentication demonstrates strong potential to become a secure and practical component of Telehealth systems.

This paper examines two main concepts in the diagnosis of personality disorders: categorical and dimensional. It presents historical aspects of the study of personality disorders, describes the characteristics of the normative level of personality functioning, pathological personality traits, and an understanding of the nature of personality disorders. A critical review of the literature has been con-ducted, and the main theoretical postulates of the categorical approach to the diagnosis of personality disorders within various classifications have been de-scribed. (DSM-5, ICD-10, etc.) are presented, the clinical heterogeneity of the manifestations of various personality disorders is shown, and the shortcomings of the categorical approach are pointed out. The necessity of transitioning to a dimensional approach in the diagnosis and study of clinical manifestations of personality disorders is justified.

The article examines the value of another person's life as a professional firefighter's attitude. The understanding of value is determined by the positions of collectivism and individualism existing in linguoculture, where the difference is in the designation of the priority of being one's own Self or the other's Self. This dilemma in the attitudes of the linguistic personality of a firefighter is considered by the example of the stories of B.S. Zhitkov and the articles of N.A. Kabelev.

The article considers the personnel reserve as a key element of the personnel development system in modern organizations operating in conditions of high dynamism and competitive pressure. The research is based on a systematic approach and includes a theoretical analysis of modern methods of selection and development of reservists, as well as an empirical study of practices in organizations of various industries. A direct relationship has been revealed between the complexity of candidate evaluation methods, the intensity of development programs, and the effectiveness of key position replacement, which is confirmed by statistical data. Special attention is paid to the motivational factors of the program participants, which demonstrate age differentiation and require adapted approaches. The importance of integrating personnel reserve development programs into the overall personnel management system and formalizing procedures to improve their effectiveness is emphasized. The results of the

The article explores the role of emotional marketing in shaping consumer behavior and increasing brand loyalty. It considers key emotional triggers (joy, nostalgia, fear, compassion, etc.), strategies for creating emotional content (story-telling, visual elements, personalization) and their impact on audience engagement. Special attention is paid to the ethi-cal aspects of using emotions in marketing, including issues of honesty, inclusiveness and data protection. Based on an analysis of performance measurement methods (engagement, surveys, sales metrics), a conclusion is made about the importance of emotional connections for the long-term success of a brand.

This paper explores the integration of electrocardio-gram (ECG) biometrics into telehealth systems as a secure and user-friendly solu-tion. The rapid expansion of telehealth services has underscored the need for robust se-curity measures and personalized patient care. Traditional authentication methods, such as passwords and PINs, are prone to vulnerabilities and often fail to provide a seamless user experience. The study delves into the technical aspects of ECG signal acquisition, preprocessing, feature extraction, and classification, while addressing challenges such as noise, variability, and device interoperability.

This paper investigates how artificial intelligence (AI) technologies are used in improving the advertising communications effectiveness. The authors analyze how the use of AI can affect the advertising campaign effectiveness, and also consider the potential application of AI in the global advertising market. The object of the study is advertising communications of commercial enterprises. The subject is using AI in advertising communications. This article attempts to identify and characterize the directions of using artificial intelligence in advertising communications to improve their effectiveness. To achieve this goal, the following tasks are supposed to be solved: to identify opportunities to improve the effectiveness of targeting using AI; to consider the AI use to create unique advertising content (generation of texts, images and video content); to identify opportunities to analyze large amounts of data on the behavior and preferences of the target audience, its segmentation and, accordingly, the creation of personalized advertising messages; to consider the possibilities of providing personalized support for communications with customers using AI in advertising communications. As a result of the study, the authors offer a definition and characteristics of the main directions for using artificial intelligence in advertising communications.

The intellectual potential of a society is explained not by the simple sum of individuals who make up its intellectual potential, but by the manifestation of a state of qualitative changes. Any attempt to measure intellectual potential using formulas leads to its consideration as a simple arithmetic sum. As a result of the activity of an individual, the qualitative state of the intellectual potential of society, the realization of its intellectual potential, apparently determine the level of development of society and all its subsystems: economic, ensuring the production of products, satisfying the material needs of people.

Interpersonal relationships in the family and their influence on the formation of personality and behavior of children is as follows: a very important factor of emotional balance and mental health of the child is the stability of the family environment

This article reveals key points in the formation of two main types of communication: speech and sensory. The process of development of the communicative sphere is considered both in ontogenesis and in dysontogenesis - in autism spectrum disorders.

The article considers the reconstruction of the process of teaching schoolchildren in English lessons in accordance with the Federal State Educational Standard of the new generation.

The article deals with the problem of defining the concept of a single insurance contract in modern Russian legislation.

Legal security of personal data is a very relevant topic. This lies in the fact that in modern society, information technology plays a significant role in the everyday and everyday life of people. Each of us systematically gives information about himself that allows us to be identified. In turn, this threatens with the emergence of risks that entail adverse consequences. Having lost control over information about themselves, people risk falling into the hands of intruders who can use our personal data for their own selfish purposes. This article discusses ways to minimize the occurrence of these risks. The article allows you to get acquainted with the recommendations on the protection of personal data, explains what responsibility is provided for non-observance of the rights of citizens to protect information containing personal data. The article discusses the main legal problems in the field of online security regulation.

This article focuses on the security of personal data in social networks. In modern society, almost each of us is registered in at least one social network, where we communicate and exchange information with each other. However, there are significant risks and dangers, since the personal data of many people can be stolen. The style of openness and spontaneity that is characteristic of communication in social networks can often be used by detractors or criminals. In this article, the problems associated with the security of personal data of users of social networks were considered, and an analysis was made of ways to protect personal data in social networks. The article also points out exactly how users of social networks on their own, without resorting to anyone else's help, can ensure the security of their personal data and warn them against leakage and theft.

This article reveals the method of forming a thrifty personality

The article highlights the problem of emotional burnout among medical workers providing medical care to patients with infectious diseases, suggests measures to prevent the syndrome of emotional burnout in medical workers, formulated recommendations to reduce the level of psycho-emotional stress in employees of medical organizations providing medical care to patients with infectious pathology.

Personnel policy is not a part or something more beyond the system of economic security of the state, public administration and national security. The concept of "personnel policy" implies that it is connected with the general management, the strategy of development of the entire system of human resources of the state, as well as with the culture of organization of this system as a socio-managerial institution and process in its essence for solving both current and strategic tasks. In a period of uncertainty and high anxiety, it is important not only what a company does, but also how it does it. The spread of the Covid-19 coronavirus infection came as a surprise to the whole world, which caused considerable uncertainty about the future and a number of problems that require careful solutions.

Most of the issues related to the achievements of science and the improvement of the higher education system are closely related to the development of human capital and the strengthening of human resources. Higher education plays a major role in the formation of a person, the development of personality, the acquisition of knowledge, skills, skills and competencies. The professional capabilities of teachers in universities and the availability of high-quality education depend on knowledge and skills, that is, on the level of human capital development. It is on a sufficient number of highly qualified teachers that the training of specialists for the real sector of the economy, the social sphere, the development of the scientific and industrial potential of our country and its leading positions depend

The transition to a cumulative system of professional development of teaching staff is one of the key factors in the modernization of the Russian education system at the present stage. Monitoring of existing models of accumulative systems, including their regulatory regulation at the level of regional educational systems and educational organizations implementing professional development programs, shows that the reasons for introducing this organizational model are the peculiarities of education development in the conditions of the formation of the information society, the implementation of the National Project "Education", the implementation of the competence model of education, professional standards, the involvement of teachers with basic non-pedagogical (university) education in school. An important circumstance is also the upcoming renewal of the mechanisms for financing educational services related to the allocation of funds for professional development.

The study of the need for people with disabilities due to coronary artery dis-ease in various types of medical and social rehabilitation over a 7-year observation period showed that disabled people needed medical rehabilitation in 100% of cas-es, in professional – in 43.2%, in social – 88.6%, in technical means of rehabilita-tion in 7.6%. In the section of medical rehabilitation, 89.3% of disabled people needed inpatient rehabilitation treatment, 91.1% – outpatient treatment, 46.3% – in sanatorium treatment. Rational employment was needed by 44.8% of disabled persons of group III, 6.1% – disabled persons of group II. 86.4% of disabled peo-ple needed information and consulting services, 77.6% needed legal assistance, 39.8% needed psychological assistance. The proportion of implemented IPRAs was 98.4%, of which in the section of medical rehabilitation – 98.3% of cases, in pro-fessional – 16.6%, in social – 77.7%. The IPRA was fully implemented in 69.6% of cases, partially in 27.3%, and the non-implemented IPRA was 3.1%. As a result of the implementation of these measures, 6.3% of disabled people achieved full com-pensation for impaired functions, 46.8% – partial compensation for impaired func-tions, 8.5% of disabled people achieved full self-service ability, 12.4% – partial, 17, 2% of disabled people are provided with employment. When assessing the need for people with disabilities due to coronary artery disease in various types of reha-bilitation, the leading role of medical rehabilitation with active dynamic control and psychological assistance, the need for motivation for vocational rehabilitation was determined.

Fundamental approach to the study of academic disciplines, fostering respect for the national history, the state language and pedagogical traditions, the personality of the teacher and the child; awareness of the responsibility and importance of Russian education, taking into account advanced ideas and requests of society. The fundamental nature of training in Russian education has always been combined with high requirements for the educational mission of teaching staff.

Currently, a number of measures are being implemented at the federal and regional levels aimed at developing scientific and scientific-pedagogical personnel and providing targeted support to individual groups of researchers, research teams, young scientists and students. The existing mechanisms for the development of the personnel potential of the scientific and scientific-educational sphere need to be supplemented with new mechanisms for supporting the effective reproduction of scientific and scientific-pedagogical personnel.

This article is devoted to the problem of the formation of foreign language communication among university students of technical specialties. The approaches of Russian researchers to the definition of the concepts of "foreign language communication", "competence of foreign language communication", "professional foreign language communication" are considered.

The article considers social skills based on the polymodal approach as a means and result of the interaction of a person with social reality. The diagnostic method SUM-60 (Social skills of a personality – 60) and the results of its testing among young people are presented. The method includes a complex of social and socio-psychological skills focused on adaptive and positive behavior in the social world. The social skills analysis algorithm is proposed; their relationships with communicative and personal characteristics, value orientations, self-esteem and self-efficacy are shown.

The article highlights the foundations of the psychological health of a person. The genesis of human psychological health in the process of ontogenesis is considered.