List of publications on a keyword: «consumer»

The article is devoted to the analysis of advertising and its impact on consumer behavior and choices. A justification of such processes from a psychological point of view is given. Psychological methods and criteria for evaluating the effectiveness of advertising are also considered. An example of a specific advertising case is presented and analyzed. Several key conditions for effective advertising are identified.

The article discusses the need to find new modern approaches to formation of the urban public environment, which has the necessary qualities for the accumulation, development and improvement of the intellectual and psycho-emotional potential of society. The author describes certain distortions and destructive phenomena in the social environment of the city, which lead to negative social reactions. An opinion about the ongoing loss of social identity and degeneration of the aesthetic and creative context in the society’s mentality is expressed. The ways of solving the problems of creating sustainable positive conditions for the transformation of the urban environment are proposed.

In this paper, information technology in e-business is considered. A classification of e-commerce and features of payment systems on the Internet are presented.

The article describes the features of hotels for family vacations, identifies factors affecting the choice of a hotel for a family vacation, identifies the possibilities of hotels to attract this segment of consumers

It is shown that with end-to-end technology, the transportation of goods between geographically distributed suppliers and consumers of products requires the formation of a knowledge base to improve the processes of tractor and motor transport of food raw materials and food products.

It is shown that with end-to-end technologies, the transportation of goods between geographically distributed suppliers and consumers of products play an essential role both for the agro-industrial complex and food production, and for the timber industry complex.

The most important function of packaging for food products is to preserve their quality from the moment of packing and packaging of products to the final consumer, so that the product packaged in consumer packaging comes to the consumer with the least possible deviations of organoleptic and physico-chemical indicators from what was just produced.

The structuring of the global and national markets for space services is based on the use of two main approaches, the difference between which consists in using structuring by customer categories and by type of product (service).

The article presents the rationale for marketing technologies choice to create a favorable image of the territory, taking into account the interests of consumers. Evaluation of marketing technologies influence on consumer behavior was carried out on the basis of correlation-regression analysis of indicators of perceived intensity of using specific marketing tools and technologies, and indicators characterizing territorial image, territorial product quality, resident consumers' satisfaction with territorial product, territorial product attractiveness for non-resident consumers, and consumers' loyalty to the territory. At each stage of favorable territorial image forming process based on marketing technologies, some marketing tools and technologies may be planned together for some consumer groups. The study revealed the possibility of involving consumers in the joint creation of value and formation of a favorable territorial image, which in turn will help to prevent and resolve conflicts of their interests, increase their satisfaction with the territorial product and their loyalty to the territory.

The authors consider two intermediaries: the intermediary between the world of the nature and the person – means of work or "fixed capital" of a society as productive force of social activities, and the intermediary inside a society – cost in the form of money without what it is impossible to define labour productivity and structural transformations in a society. The article gives engineering understanding of productive force and productivity of the process equipment by the example of calculation and a choice of the automatic transfer line.

The authors consider concepts “productive force” and “labour productivity” on the concrete example taken from the literature, and pay reader’s attention to “entertaining arithmetic” or mess that economists might have while observing scientific definitions of these concepts in practice. The authors give the understanding of these economic categories.

Pedagogical workers of Sevastopol city expect that their professional trajectory will take into account their educational needs. The author of the article noted that the Institute of education development at the department of education of Sevastopol city will be able to develop personalized further training programs for pedagogical workers for each specific educational organization of the city.

Problems of quality of market economy are revealed, the main approaches to determination of category «quality» and levels of his assessment under to the ISO international standards of a series 9000 are considered in the article. The interrelation of economy and quality management, efficiency and quality of performance of production is disclosed, considering foreign and domestic experience. The main problem of quality which major factor is increase in the standard of living, economic, social and ecological security is considered.

For the successful fulfillment of the tasks of food supply to military consumers, a storage system is needed. The functioning of this system depends on the well-organized and organized work of the management and financial accounting bodies, the mechanism of interaction between them, the state of the infrastructure facilities, the matching of available storage capacities and the needs of troops (forces)

The article is devoted to the historical analysis of the development of the institute for protection of consumers' rights and ways of its legislative consolidation

Modern stage of modernization of the vocational education system makes new demands not only of educational institutions but also to the quality of the educational services they provide. Objective to ensure the availability of quality services in the new environment associated with the transition to the organizational models of individualized vocational education.

This article analyzes the existing models for assessing the image of the territory and concluded that it is necessary to develop a model that allows to assess the image of the territory taking into account all the main target audiences. The study of models of the image of the territory considered in the scientific literature was carried out by the method of traditional (non-formalized) analysis of documents on the basis of scientific publications of Russian and foreign authors. The author suggests using the «ideal point» model to assess the image of the territory. At the same time, the assessment of the image of the territory should be carried out for all groups of consumers, taking into account the weight coefficients reflecting the importance of opinions and the number of respondents of each group.

The article describes the main system requirements of software of finished products for implementation of an automatic control system by technical means at the garage consumer cooperative.

The consumer behavior of households is defined by a complex of internal and external factors: income of the population, motives and incentives of behavior, behavioral norms and personal preferences. As the example of structure analysis of the income and expenses of households of Sverdlovsk region during research models of consumer behavior of households are allocated, characteristics and structure of the population depending on their welfare are allocated. Author's approach allows forecasting of the consumer market, proceeding from the socio-economic factors forming the level of the population income in the region.

The article outlines the results of studying the major problems concerning supporting competitiveness and quality of dairy products in the Crimea. The researchers compared the level of competitiveness of the dairy enterprise ltd. «Бег» with other brands of milk and suggested measures to improve the efficiency and effectiveness of competitiveness management of dairy products in this region.

This article describes the problems of social risks in consumer behavior. Social risks are manifested in the consumer's loss when purchasing or its using of a part of his capacity: money, health or peace of mind. Social risks in consumption are influenced by many factors, chief among which are cultural factors. The authors reveal the impact of cultural factors on the social risks occurrence on the basis of aggregate indicators and data of a sociological survey conducted in the city of Volgograd.

In this article considered important problems for the consumer credit market. In the work shows the bank rates statistics, nominates a number of offers for improvement functioning banking and offered ways out of economical crisis.

The problems of energy supply of remote consumers are discussed. Methods for recovering deep heat of the Earth's interior are analysed. Existing experimental data of studing the process of cooling the Earth's interior rock boreholes in geothermal heating systems are discussed.

This article discusses the methodological foundations of marketing research of the Russian flower market. The basic features of marketing research in the market of flowers.

In this paper, information technology in e-business is considered. A classification of e-commerce and features of payment systems on the Internet are presented.