List of publications on a keyword: «art»

This paper investigates how artificial intelligence (AI) technologies are used in improving the advertising communications effectiveness. The authors analyze how the use of AI can affect the advertising campaign effectiveness, and also consider the potential application of AI in the global advertising market. The object of the study is advertising communications of commercial enterprises. The subject is using AI in advertising communications. This article attempts to identify and characterize the directions of using artificial intelligence in advertising communications to improve their effectiveness. To achieve this goal, the following tasks are supposed to be solved: to identify opportunities to improve the effectiveness of targeting using AI; to consider the AI use to create unique advertising content (generation of texts, images and video content); to identify opportunities to analyze large amounts of data on the behavior and preferences of the target audience, its segmentation and, accordingly, the creation of personalized advertising messages; to consider the possibilities of providing personalized support for communications with customers using AI in advertising communications. As a result of the study, the authors offer a definition and characteristics of the main directions for using artificial intelligence in advertising communications.

В статье рассматриваются способы применения современных технологий в системах отопления, вентиляции и кондиционирования в частных домах. Описываются сложности проектирования данных систем в домах с большим количеством панорамного остекления и малыми размерами технических пространств. Автором затрагивается тема автоматизации этих систем при помощи системы «Умный дом» в целях повышения энергоэффективности и комфорта здания.

The article is devoted to the common for two academic subjects (mathematics and literature) integrative field – literary-mathematical texts, their unique features and species diversity.

В федеральной адаптивной образовательной программе дошкольного образования уделяется большое внимание организации образовательного и коррекционного процесса с дошкольниками с ТНР. Педагогов нацеливают на создание развивающей предметно-пространственной среды в группе, активизирующей желание и стремление воспитанников выполнять задания и упражнения, доставляющие ему удовольствие от образовательной деятельности. Развитие у дошкольников наглядно-действенного мышления, наличие непроизвольного характера памяти обеспечивает лучшее усвоение наглядного материала в отличие от вербального.

Annotation. This article defines the concept of artificial intelligence, what it is, in which areas it is most popularly used at the present time, how fast the process of implementing artificial intelligence is progressing, and consider the effectiveness of artificial intelligence, how it is useful to humanity. Examples of the introduction of artificial intelligence in the company are also presented.

This article discusses the impact of demographic aging of the population in developed countries on their economies. The coefficients for assessing the financial condition of the pension system are given. The level of participation of the population in pension provision is considered to assess the effectiveness and sustainability of the pension system. The contributions to pension insurance in the system of compulsory state insurance are analyzed.

The article is devoted to the process of supporting young teachers in educational activities through the cooperation of the school with the social partners of the "Maritime Brotherhood". In the article, the author tries to answer the question: how and how to attract social partners, how to organize cooperation. The experience of the MAOU "Batyrevskaya Secondary School No. 1" on the model of individualized mentoring is presented.

В статье раскрывается понятие «Мастерская ART/IT» и обосновывается актуальность построения современного образовательного пространства в школе путём создания мастерской ART/IT. В статье подробно описываются содержание и направления мастерской ART/IT, технологии способствующие интеграции общего и дополнительного образования. Представлена интеграция основного и дополнительного образования на основе практических и теоретических занятий в ART – мастерской, IT – мастерской. Выявлены механизмы интеграции общего и дополнительного образования детей: концептуальный, мотивационно-целевой, организационно-управленческий, финансово-экономический, научно-методический, аналитико-корректирующий, механизм сетевого взаимодействия.

The article considers the reconstruction of the process of teaching schoolchildren in English lessons in accordance with the Federal State Educational Standard of the new generation.

В статье описан опыт практики использования на уроках русского языка и литературы электронных образовательных ресурсов.

In difficult historical times Art not only responds to what is happening, but may also help to find a way out of the crisis. And this article is dedicated to the consideration of this very issue.

В статье уделяется особое внимание современному высшему образованию, которому необходимы новые, отвечающие вызовам времени информационно-коммуникационные технологии. Автором подчеркивается, что имеющийся дидактический арсенал не соответствует потребностям обучающихся и требованиям работодателей. Доказывается, что реверсивное обучение студентов с использованием коммуникативной среды, веб-квестов приводит к повышению эффективности образования.

The article is devoted to complex research of cinematography and its aesthetic peculiarities. The author draws our attention to cinematic art analyses concrete examples.

A modern person should understand financial issues.Be able to apply mathematical knowledge in practice and related disciplines. Understand the basic concepts of "income" and "expenditure" of the family budget, be able to plan financial issues

The importance of memory is difficult to underestimate. Not only does it help us to reinforce our cultural identity, but it also gives us an opportunity to learn from our mistakes and be more successful in the future. Yet some people tend to forget how precious and significant their memories are. And I do believe that it is high time we walked down memory lane and tried to set things right.

Among the variety of pedagogical technologies used for developing personality, a special interest is focused on project work. The article is devoted to basic concepts of project learning the English language at secondary school/ it also gives the comparative analysis of traditional and project teaching technologies. As a kind of cooperative pedagogic, project work implies quite deferent roles for a teacher and students. The author describes the demands, forms and kinds of projects.

The article is devoted to students' training in decorative drawing, styles of stylization in the depiction of plants, flowers. The value of visual-dectic manuals for the stylization of natural objects is determined. Typological and functional characteristics of educational and visual aids are given. The specifics of the educational and visual aid in the form of a workbook on decorative drawing are revealed. It is proved that one of the effective types of methodological visual aid is a workbook in which examples with the phased performance of stylization, and tasks for independent implementation, which, with the help of practice and visualization, will help to help more detail the basics of graphic design.

The main task of methodological work at the university is to link into a single methodological block the entire system of scientific-methodological and organizational-methodological support of training areas at the Institute, and not just individual disciplines, to significantly improve the quality of bachelor's and master's training on this basis. The educational and methodological work provides for improving the quality of methodological training of the teaching staff, the development of thematic plans, methodological manuals and other methodological materials. The university should carry out systematic work on methodological support not only for individual academic disciplines, but also for educational processes that ensure the preparation of bachelor's and master's degrees.

This article examines the experience of the school on the use of extracurricular activities in order to form children's ecological consciousness of a synergetic (nature-centric) type. The author reveals the technology of creating a multicomponent educational space through the integration of secondary schools and institutions of additional education, higher educational institutions, industrial enterprises, public organizations.

Improving the home and making it more comfortable is characteristic of any person. Regardless of whether he lives in a small studio apartment or in a country house with several floors that is surrounded by hectares of private plot. Modern technologies make it possible to create fully automated homes and transfer many functions for managing life support systems to automated devices, and in some cases fully automate processes when human intervention is not required at all.

The scientific literature contains many definitions of health, among which the most common are the following: 1) a state of complete physical, mental and social well-being; 2) a set of physical and spiritual abilities possessed by the organism, personality; 3) an integral multidimensional dynamic state that allows a person to exercise his biological and social functions to varying degrees.

The study of the need for people with disabilities due to coronary artery dis-ease in various types of medical and social rehabilitation over a 7-year observation period showed that disabled people needed medical rehabilitation in 100% of cas-es, in professional – in 43.2%, in social – 88.6%, in technical means of rehabilita-tion in 7.6%. In the section of medical rehabilitation, 89.3% of disabled people needed inpatient rehabilitation treatment, 91.1% – outpatient treatment, 46.3% – in sanatorium treatment. Rational employment was needed by 44.8% of disabled persons of group III, 6.1% – disabled persons of group II. 86.4% of disabled peo-ple needed information and consulting services, 77.6% needed legal assistance, 39.8% needed psychological assistance. The proportion of implemented IPRAs was 98.4%, of which in the section of medical rehabilitation – 98.3% of cases, in pro-fessional – 16.6%, in social – 77.7%. The IPRA was fully implemented in 69.6% of cases, partially in 27.3%, and the non-implemented IPRA was 3.1%. As a result of the implementation of these measures, 6.3% of disabled people achieved full com-pensation for impaired functions, 46.8% – partial compensation for impaired func-tions, 8.5% of disabled people achieved full self-service ability, 12.4% – partial, 17, 2% of disabled people are provided with employment. When assessing the need for people with disabilities due to coronary artery disease in various types of reha-bilitation, the leading role of medical rehabilitation with active dynamic control and psychological assistance, the need for motivation for vocational rehabilitation was determined.

The article discusses the legal foundations of citizens' participation in law-making, basic scientific and applied aspects of the implementation of the right of citizens to participate in the law-making process. Particular attention is paid to urgent problems and contradictions in legislation that restrain the development of this institution in modern Russia.

One of the mechanisms for maintaining homeostasis in the body is lipid peroxidation (LPO). The influence of external and internal factors affecting the body can change the dynamics of LPO processes, causing numerous disorders in the functioning of organ systems. The dynamics of LPO processes in the early stages can be estimated from the change in the concentration of intermediate oxidation products - diene conjugates (DC). The purpose of our study was to identify the features of the differentiation of the distribution of the concentration of diene conjugates in the blood serum and tissues of white outbred rats. New results of nonparametric correlation analysis are presented to assess the relationship of the distribution of the concentration of diene conjugates in the blood serum and tissues of white outbred rats.

The article examines the phenomenon of the interpretation of a literary text, taking into account the proper linguistic and linguodidactic aspects. This problem area acquires special significance at the stage of the formation of a linguistic personality and its linguocultural identification. This is largely because the ability to interpret the text ensures the development of at least the cognitive base and the centre of the cultural space in a particular linguoculture. The article clarifies the status of agnonyms as a class of units and the specifics of their functioning in a literary text, offering a comprehensive classification of units of this class.